Senior Marketing Operations Manager – CMX

Senior Marketing Operations Manager

Within our fast-growing retail media network, CVS Media Exchange (CMX), we are seeking an experienced Senior Marketing Operations Manager. This leader is responsible building and sustaining enhanced capabilities that support efficient management and execution of the CMX Marketing portfolio. CMX Marketing Operations drives operational efficiency and excellence in execution by building, using, and monitoring processes, technology, and tools that optimize the way the CMX Marketing organization works.

This role will be a part of the CMX Marketing Team reporting to the Lead Director, Marketing Operations. The Sr. Manager is an individual contributor that will be responsible for orchestration and project management across several cross-functional teams, allowing for the development and execution of comprehensive marketing and sales enablement strategies that work backwards from the needs of our clients and drive awareness and adoption of our advertising products and solutions.

CMX is a highly visible and anticipated initiative for CVS with aggressive growth goals over the next 3-5 years. CMX is seeking a highly motivated individual with strong digital and technology experience to help efficiently drive this growth engine. This person will be experienced at managing and delivering marketing projects, on time and on strategy, from kick-off to completion and launch. This role sits in the center of a cross functional Marketing and Creative team that consistently partners together to exceed expectations. Additionally, this role will manage multiple concurrent projects and diverse stakeholder groups to meet CMX strategic media network goals.

This team member will have a keen focus and passion for transforming marketing operations through digital solutions and creating seamless workflows across teams. They will excel at driving WorkFront adoption while maintaining a perfect balance between strategic thinking and tactical execution for each project. The Sr. Manger will meticulously organize and keep projects moving forward from the front lines, updating key partners and leadership about progress, and overcoming all the inevitable hurdles along the way. Ultimately responsible for productivity and efficiency goals, driving scalable improvements across the campaign and project lifecycle, and developing new solutions for key operational programs like AI integration.

Your responsibilities will include but limited to:

• Designing and implementing scalable workflows within Workfront, creating standardized processes for cross-functional collaboration, and partnering with CMX L&D to develop comprehensive training programs to support user onboarding and education.
• Establishing performance metrics, building reporting frameworks, and using data-driven insights to continuously improve operational efficiency and speed to market.
• Manage multiple concurrent marketing and creative projects, creating project plans and timelines that deliver work on time, on strategy, and on budget
• Evaluate new requests, identify resources needed, assign individual responsibilities, and schedule action items managed within Workfront
• Oversee and report out on all aspects of projects: scope, schedule, status, and communication to stakeholders' fullest satisfaction via weekly status meeting and notifications.
• Be a point of escalation for all issues and changes to existing plans. Keep track of lessons learned and share with all team members in after actions.
• Drive processes, workflows, roles and responsibilities to align with business goals
• Develop/maintain reports and dashboards within Workfront to align KPIs to inform decision making on portfolio status, capacity planning, areas of operational improvement
• Manage Marketing Ops onboarding documentation and schedules for new team members, ensure all lives on-SharePoint for coordination of ongoing training and re-training efforts
• Own cross-functional and team-wide collaboration model and RACI, ensuring ways of working are consistent, clear, and adhered to by the team

Location:

This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 2 or more days a week:

• Wellesley, MA
• Woonsocket, RI
• New York, NY (Soho office)
• Blue Bell, PA
• Chicago, IL

Travel requirement is up to 25%.

Required Qualifications:

• 5+ years of marketing ops experience with a strong foundation of business, retailer, advertiser (B2B) and consumer (B2C) understanding.
• 5+ years of marketing ops experience with omni-channel media solutions
• 5+ years of hands-on experience with Adobe Workfront
• 3+ years cross-functional leadership experience.
• 3+ years of retail marketing, retail media, or retail agency ops/strategy experience.

Preferred Qualifications:

• Highly skilled at time-management, is detail oriented and has high standards for project delivery
• Process orientated, highly organized, excels at multitasking, strong documentation, coordination and project management skills
• Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results.
• Intellectual curiosity and rigorous marketing operations experience and a strong familiarity with the digital environment
• Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
• Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base.
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Experience with relevant marketing technology and channels, including Workfront, Marketo, and SharePoint

Education: Bachelors in Business Management, Marketing, Technology, or related field or equivalent (HS Diploma and 4 years of experience) required

Pay Range: The typical pay range for this role is: $82,940.00 - $199,144.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people: We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.