General Manager - Sales & Marketing (dangote Sinotruk)

General Manager - Sales & Marketing (Dangote Sinotruk)

Job Purpose: To provide strategic and operational leadership for sales and marketing activities of Dangote Sinotruk in Nigeria, with the objective of achieving sustainable revenue growth, market leadership, brand strength, and customer satisfaction in the heavy-duty truck segment.

Key Responsibilities:

• Develop and implement national sales strategies to achieve volume, revenue, and profitability targets.
• Drive sales of locally assembled heavy-duty trucks, special-purpose vehicles, and related products.
• Identify and develop new market opportunities across construction, mining, logistics, manufacturing, oil & gas, and government sectors.

Dealer & Distribution Management:

• Establish, manage, and expand an effective nationwide dealer and distributor network.
• Set dealer performance standards and ensure compliance with Dangote Sinotruk brand and operational guidelines.

Key Accounts & Institutional Sales:

• Lead fleet sales, corporate accounts, and government/institutional engagements.
• Oversee tender submissions, contract negotiations, and execution of major sales agreements.

Marketing & Brand Management:

• Develop and execute marketing and brand strategies to enhance market visibility and competitiveness.
• Oversee product launches, promotions, exhibitions, and customer engagement initiatives.
• Monitor market trends, competitor activity, and customer feedback to guide decision-making.

Leadership & Governance:

• Lead, coach, and develop the sales and marketing team to deliver high performance.
• Prepare sales forecasts, budgets, and performance reports for management review.
• Ensure compliance with Dangote Group policies, ethical standards, and regulatory requirements.

Qualifications & Experience:

• Bachelor's degree in Business Administration, Marketing, Engineering, or related discipline.
• MBA or relevant postgraduate qualification is an added advantage.
• Minimum of 12 years' relevant experience, with at least 5 years at senior management level.
• Strong background in automotive, heavy-duty trucks, commercial vehicles, or industrial sales.
• Proven experience in dealer management, fleet sales, and Nigerian market operations.

Core Competencies:

• Strategic sales leadership
• Commercial and financial acumen
• Strong negotiation and stakeholder management skills
• Market analysis and execution capability
• Results-driven and customer-focused mindset

Key Performance Indicators:

• Sales volume and revenue growth
• Market share expansion
• Dealer network performance
• Fleet and institutional contract acquisition
• Brand visibility and customer satisfaction