Lifecycle Marketing Manager

Lifecycle Marketing Manager

Are you passionate about leveraging data to improve customer experiences? This is your chance to be a leader and subject matter expert, owning all things lifecycle for Dave & Buster's and Main Event. In this role as a Lifecycle Marketing Manager you will be responsible for managing and improving each brand's guest retention rate – supporting the guest experience from their first visit and beyond!

As the Lifecycle Marketing Manager, you will play a pivotal role in strategizing, executing, and optimizing comprehensive data-driven lifecycle communications aimed at engaging customers throughout their journey. This role requires a seasoned marketing professional with a deep understanding of customer lifecycle stages, data-driven decision-making, experimentation, and cross-functional collaboration. This role will support email, SMS, and in-app journeys.

This role is a part of the Growth Marketing function within the marketing department, directly reporting into the Senior Manager, CRM & Loyalty.

What You'll Do

Strategy & Planning:

• Develop and execute comprehensive marketing strategies aimed at engaging customers throughout their journey
• Lead requirements definition for Lifecycle use cases and manage data health within our CRM and CDP systems
• Develop strategic briefs, inclusive of customer segmentation and audience recommendations, competitive research, and prior campaign performance
• You will know the ins-and-outs of each of your brands, understanding the full customer experience, and how CRM can be leveraged to reach our customers
• As part of your lifecycle strategy, you are always thinking of testing opportunities to optimize campaign performance

Execution & Analysis:

• Design and implement sophisticated automated campaign journeys with personalized content that educates and motivates users throughout their lifecycle, ultimately driving in-store visits
• You have strong project management skills and know how to bring your lifecycle campaigns to life quickly and effectively
• You utilize our system, Monday.com for managing your day-to-day workload
• You love analyzing customer behavior and segmentation data, based on the journeys you develop
• You can calculate email engagement metrics and understand statistical significance
• You'll provide comprehensive reports with insights and recommendations to other stakeholders
• You'll follow our testing roadmap and also add to it with new ideas
• You enjoy pulling your own reports within our customer data platforms, to analyze performance of your campaigns
• Collaborate with the brand marketing team, marketing analytics, product, and technology, and external agencies/vendors, to achieve your lifecycle goals
• Building relationships across these teams is key for the success of this role
• Partner with IT team to optimize SFMC platform to ensure full usage of the platform
• Partner with IT team to ensure technical details of the platform are optimized to maximize deliverability within our ESP
• Act as an email marketing SME: 'Speak' (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability

Qualifications:

• 4-10 years proven experience in a lifecycle & CRM related role
• Experience working with MarTech platforms, including CDPs, CRM, Promotions, and Loyalty Platforms
• Experience designing or optimizing marketing taxonomies; comfortable writing technical business requirements for marketing use cases
• Expertise in Salesforce Marketing Cloud, for audience segmentation, journey building, and dynamic content
• Experience building SMS and in-app push notifications
• Strong analytical skills with the ability to interpret data and trends; comfortability presenting insights
• Orchestrate end-to-end email marketing campaigns from conception to execution, including strategic planning, compelling copywriting, precise segmentation, methodical testing, and performance analysis
• Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
• Experience with building complex nurture programs, running A/B tests and experimentation.
• Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
• Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Technical degree preferred but not required
• Working knowledge of HTML and CSS for email design preferred but not required

What's In It For Me?

Dave & Buster's / Main Event is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.

• Exclusive discounts on food and games at D&B & Main Event.
• Paid Time Off (PTO) that increases with tenure.
• 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.
• Medical, dental, vision and voluntary benefits
• Sub Benefits:
  • Livongo and Telehealth benefits
  • 401k with company match following 6 months of employment.
  • Buster's Legacy Fund (Support Team Members during difficult Times)
  • Employee Assistance Program (EAP) Offerings.
  • Work out facility on-site.
  • Employee Power Card | Free Video Games.

We work hard, play hard and have FUN!

Salary Range: $72,000 - $96,000

We are an equal opportunity employer and participate in E-Verify in states where required.