Regional Marketing Manager, China

Regional Marketing Manager, China

The Regional Marketing Manager, China is responsible for planning, localizing, and executing regional marketing initiatives in China. This role serves as a vital interface between the global marketing team and the China commercial organization, ensuring alignment between global product strategy and regional sales execution. Working closely with the Vice President of Sales, China, and the broader marketing and sales teams, this individual will drive awareness, adoption, and revenue growth through localized, impactful marketing programs.

Duties and Responsibilities

• Plan and execute regional events including tradeshows, customer meetings, user group meetings, and roadshows
• Coordinate and deliver local webinars and virtual customer events
• Localize and execute global product marketing campaigns in collaboration with the central marketing team
• Develop and manage regional marketing collateral, including translation into local languages where required
• Generate content pieces in Mandarin, including white papers, brochures, blog posts, web content, and presentations, to drive China marketing initiatives
• Establish and grow social media following in WeChat
• Develop and deploy region-specific digital marketing activities (email, web, SEO/SEM, social media)
• Support regional sales teams by providing tools, collateral, training, and marketing support for field activities
• Organize marketing support and training for channel partners and distributors
• Recruit, engage, and promote regional Key Opinion Leaders (KOLs)
• Curate and promote customer success stories, publications, and case studies
• Collect and relay customer feedback to global marketing, product management, and commercial leadership
• Manage and track regional marketing KPIs and report outcomes and recommendations
• Coordinate regional lead generation, qualification, and campaign follow-up activities
• Maintain close collaboration with the global marketing team to ensure brand and message consistency
• Work within defined marketing budgets and ensure ROI-driven execution of campaigns and events

Experience and Qualifications

• Bachelor's degree in life sciences, marketing, or a related field (Master's or PhD preferred)
• 8+ years of marketing experience 5+ in marketing roles within the life sciences tools industry
• Experience working in a regional or field-based marketing capacity in China

Knowledge, Skills and Abilities

• Strong understanding of life sciences customers and applications (e.g., pharma, biotech, academia, government labs)
• Demonstrated success planning and executing marketing campaigns and events
• Familiarity with digital marketing tools (e.g., Salesforce, Pardot/HubSpot, CMS, webinar platforms)
• Excellent project management, communication, and cross-functional collaboration skills
• Comfortable working in a matrixed environment with global and regional stakeholders

Physical Demands

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel 25-40% depending on location and event schedule.

Work Environment

This position is performed in a standard office environment, remote or hybrid model.