Head Of Affiliate Marketing

Head Of Affiliate Marketing

Leading iGaming company, providing award-winning solutions in iGaming, online casino and sportsbook, and player account management. Founded in 2012, we pride ourselves on technological excellence, continuous innovation, and a strong player-first approach. We Operating in key markets with offices in Bulgaria, UK, and Malta, we are home to 500+ dedicated professionals and continues to expand rapidly.

We are seeking a dynamic, strategic, and results-driven Head of Affiliate Marketing to lead, scale, and innovate our affiliate marketing efforts across multiple brands and markets. This leadership role offers the unique opportunity to build, mentor, and grow your own affiliate marketing team, develop long-term partnerships, and drive significant revenue growth.

You will be responsible for designing and executing the overarching affiliate marketing strategy, overseeing performance optimization, and ensuring all efforts are aligned with the company's ambitious growth targets.

Key Responsibilities:

• Strategic Leadership: Develop and implement a comprehensive affiliate marketing strategy that aligns with overall business objectives and drives sustainable revenue growth.
• Team Building & Management: Recruit, develop, and lead a high-performing affiliate marketing team, fostering a culture of ownership, accountability, and continuous improvement.
• Affiliate Program Development: Own and continuously refine the affiliate program structure, commission models, and promotional strategies to remain competitive within the iGaming landscape.
• Partnership Acquisition & Optimization: Identify, onboard, and nurture high-value affiliate partnerships globally, ensuring mutually beneficial relationships that maximize ROI and long-term value.
• Performance Monitoring & Reporting: Set KPIs, regularly monitor affiliate performance metrics, and leverage data-driven insights to optimize campaigns, partnerships, and operational efficiency.
• Stakeholder Collaboration: Collaborate closely with internal teams (Sales, Product, CRM, Marketing, Legal, Finance) to ensure synergy and alignment across marketing initiatives.
• Market Intelligence & Innovation: Stay ahead of industry trends, emerging technologies, and competitor activities. Innovate affiliate marketing strategies to keep our Brands and Partners at the forefront of the iGaming industry.

Requirements:

• Experience: Minimum 7+ years of affiliate marketing experience, with at least 3 years in a senior/leadership role, preferably within the iGaming, Casino, Betting, or similar online entertainment sectors.
• Strategic Vision: Proven ability to build and execute large-scale affiliate strategies, manage budgets, and deliver strong commercial outcomes.
• Team Leadership: Demonstrated experience in recruiting, managing, and developing high-performing teams.
• Relationship Management: Exceptional skills in building and maintaining long-term, productive relationships with affiliate partners, networks, and stakeholders.
• Analytical Mindset: Strong analytical and data-driven approach, with experience in performance marketing metrics, attribution models, and optimization techniques.
• Communication Skills: Excellent interpersonal, negotiation, and presentation skills. Able to influence stakeholders at all levels.
• Technical Knowledge: Proficiency with affiliate marketing platforms, tracking technologies, and analytical tools (e.g., NetRefer, Income Access, Google Analytics).
• Industry Knowledge: Deep understanding of the iGaming regulatory environment, compliance requirements, and market dynamics.

What We Offer:

• The opportunity to shape and lead the affiliate marketing department, with full ownership and autonomy.
• A collaborative and innovative company culture that supports growth and development.
• Competitive salary package, including performance-based bonuses.
• Professional growth opportunities within a fast-growing, award-winning iGaming company.

Ready to be part of something big? If you're excited to join a team that's revolutionizing the iGaming world and want to make a real impact, apply today. We can't wait to meet you!