Director, Marketing

Director, Marketing

Foodpanda is part of the Delivery Hero Group, a pioneering local delivery platform with a mission to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Growth Tactics & Planning

• Leading foodpanda Hong Kong's marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability
• Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives
• Identify growth opportunities and utilize performance-based channels, including but not limited to incentives tactics, CRM, subscriptions, loyalty programs
• Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly manoeuvre our strategies

Marketing & Brand Management

• Drive and optimize the local promotional campaign and incentive spending to achieve business growth.
• Spearhead seasonal and annual 360 marketing campaigns in driving the brand being the top-of-mind food technology app in the Hong Kong market
• Continuously develop and grow brand love, ensuring consistency across all marketing channels and customer touchpoints

Team Management & Cross-functional Alignment

• Build, mentor, and manage a high-performing growth and marketing team, fostering a collaborative and creative culture to challenge the status quo
• Work cross-functionally with Commercials, Operations, Strategy and Planning, and Finance teams to drive continuous improvement
• Work closely with the regional marketing team to develop and execute the country strategy

Qualifications

• Bachelor's degree in Marketing/Business or any related field.
• Strong entrepreneurial mindset that is willing to build things from the ground up
• Seasoned marketer with over 10 years of experience managing marketing, branding & market growth, preferably in the e-commerce and/or FMCG industry.
• Experience in stakeholder management and working across a matrix structure, seeking collaboration.
• Inspiring leader with a proven track record of managing and building marketing/growth teams.
• Strong analytical and problem-solving skills. Passion for working with numbers. Proficiency in an analytical toolkit (SQL, Python, R) is a plus.
• Creative and organised team player with a good sense of the market
• A sociable character with a collaborative and positive attitude towards new challenges
• Passionate about the foodpanda brand, able to demonstrate metrics driven with a deep understanding of our branding.
• Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels would be an advantage.
• Experience in managing P&L responsibilities in a fast-paced e-commerce environment would be an advantage.
• Excellent communication and interpersonal skills with proficiency in both English and Cantonese
• Fun! We work hard, so we can play harder

What We Offer

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.
• Other benefits include free food, health and dental insurance, and learning and development opportunities!

Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.