Marketing Sr Analyst

Marketing Sr Analyst

Pedidosya is part of Delivery Hero, a global leader in delivery operating in more than 70 countries worldwide. PedidosYa is the leading technology company in delivery and quick commerce in Latin America. It is a simple, fast, and accessible platform that connects a network of millions of users, merchants, and delivery people to a wide variety of products and services offered by the community. The company, which operates in 15 countries in Latin America, launched in 2020 PedidosYa Market, the first 100% digital marketplace that delivers food and household items from 10 minutes after placing an order. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock index.

Descripción Del Empleo

We are looking for a Marketing Sr Analyst with a passion for data analysis, experience personalization, and communication optimization with our customers. You will be responsible for designing, implementing, and optimizing strategies to increase user retention, reactivation, and loyalty, driving business growth.

What challenges await you:

• Design and execute automated and segmented communication campaigns (email, push notifications, SMS, in-app messaging, etc.).
• Segment the database and create personalized customer lifecycle journeys.
• Analyze key metrics (CTR, open rate, conversion, churn, LTV, etc.) to optimize campaigns and improve retention KPIs.
• Collaborate with Marketing, Product, and Data teams to align communication strategies and customer experience.
• Manage A/B tests to evaluate and improve messages, creatives, and contact moments.
• Implement reactivation strategies for inactive customers and loyalty programs for active customers.
• Document processes and keep databases updated.

Requisitos

• University degree in Marketing, Communication, Industrial Engineering, Administration, or related fields.
• 2+ years of experience in similar positions.
• Knowledge of segmentation, customer journeys, and lifecycle marketing.
• Analytical skills to interpret data and propose improvements based on insights.
• Basic HTML/CSS knowledge for template editing (desirable).
• Experience in e-commerce, tech, or companies with a large user base (desirable).
• Excellent written communication and attention to detail.

Información Adicional

• Create value for a large business ecosystem, with a focus on the user, because we are user centric.
• Play as a team always.
• Move at the speed of your ideas.
• Learn, develop, and reinvent yourself.
• Generate positive impact on people and the planet.
• Work in #ModoPeYa: our way of working focused on flexibility and aimed at achieving a good balance inside and outside the office.

Diversity of talent empowers our Cooltura and our organization. We play as a team in everything we do, and what we like most about that is that we promote the creation of diverse and inclusive teams that can bring different perspectives to PedidosYa. Our job opportunities are open to all people, regardless of their gender identity, sexual orientation, ethnic origin, religion, age, disability, and/or other individual characteristics. If you need any reasonable adjustment or particular accessibility to have the interview, please do not hesitate to clarify it in your application. Also, feel free to tell us your pronouns (he/she/elle) from the first contact. #CoolturaPeYa #LaDiversidadNosPotencia