Performance Marketing Analyst (6m Ftc/freelance)

Performance Marketing Analyst (6m FTC/Freelance)

London; United Kingdom

Who Are We?

DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

Job Purpose

This is an embedded role working directly within the marketing team of a UK award winning fintech, based at their offices in Canary Wharf. You'll play a hands-on role in shaping how we measure marketing's true impact — owning the implementation of our attribution model, experimentation programme, and Marketing Mix Models, and turning that into clear, actionable insight that helps us spend smarter.

If you're passionate about advertising effectiveness, intellectually curious, outcome-oriented, and ready to step into a role that blends technical depth with commercial impact — this one's for you.

What You'll Do

• Support the strategy and hands-on implementation of our measurement toolkit, spanning marketing attribution, experimentation, and Marketing Mix Models.
• Work collaboratively with marketing channels, data science, and data engineering teams to help identify and prioritise business needs across our measurement products.
• Play an active role in supporting and mentoring two marketing analysts, contributing to a positive team environment and helping to keep work output high quality and outcome-focused.
• Support the development of a roadmap for the measurement product, bringing ideas and solutions to the table to help tackle current limitations.
• Contribute to defining best-practice processes for marketing channel optimisation across our available measurement solutions.
• Take ownership of hands-on technical development within the attribution model, working in Python, dbt, and SQL to build and iterate on scalable solutions.
• Turn data and model outputs into clear insights and practical recommendations to help improve marketing channel performance and spend efficiency.
• Build expertise across our measurement framework, becoming a reliable point of knowledge for the wider team.

What You'll Bring

• Experience using BI tooling such as Tableau or similar
• Knowledge/experience using marketing analytics tools such as AppsFlyer, Google Analytics etc
• Confident SQL skills an ideally some knowledge of Python or similar analytical tooling
• Understanding of marketing measurement ie attribution, incrementality testing
• Experience setting up & analysing A/B and incrementality tests (bonus)

Diversity, Equity & Inclusion

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.