Growth Marketing Manager
Digify is a cloud-based document security and data room software that allows customers to control, protect, and track important documents after sharing them. Companies use Digify to protect confidential information for fundraising and due diligence, secure intellectual property, and protect sensitive communications.
We are trusted by over 600,000 users worldwide.
We're looking for a Growth Marketing Manager to join our team.
This is a growth marketing role with a product marketing mindset. You will own programs that drive acquisition, activation, retention, and expansion, and you will use AI tools to speed research, content, analysis, and experimentation.
If you're someone who thrives when experimenting, optimizing campaigns, and using the latest AI capabilities to drive measurable growth, we'd love to hear from you.
The role can be remote or based in our Singapore office.
What You'll Do
- Deeply understand the Digify product, its users, competitors, and market dynamics.
- Build and execute the growth strategy across the funnel, from awareness to expansion, in a B2B SaaS context.
- Pair growth tactics with product marketing fundamentals. Define ICPs, refine positioning and messaging, and translate insights into campaigns and assets.
- Plan, run, and optimize multi-channel programs. Examples include website and SEO, paid search and social, email and lifecycle, content and webinars, partnerships, and referral loops.
- Engage customers and prospects where they already spend time online, for example LinkedIn, X, Reddit, Slack communities, and industry forums. Listen and participate, test narratives, promote Digify in-channel, and feed insights back into messaging, campaigns, and product.
- Set up clear test plans. Form hypotheses, run A/B tests, measure impact, and scale what works.
- Use AI to accelerate work. Research competitors and customers, generate and refine content, summarize qualitative data, and analyze results with LLMs and related tools.
- Identify and develop marketing partnerships. Build co-marketing campaigns, referral loops, and distribution opportunities.
- Partner with Sales on outbound and pipeline acceleration. Build and optimize sequences, content, and routing.
- Partner with Customer Success on customer marketing. Drive reviews, referrals, case studies, advocacy, and expansion plays.
- Own core metrics and reporting. Track conversion rates, CAC and payback, MQL to SQL to pipeline, activation, retention, and expansion.