Marketing Leader, Higher Education

Marketing Leader, Higher Education

DLR Group is an integrated design firm with a promise to elevate the human experience through design. This fuels the work we do around the world and inspires our mission to improve the lives of our clients, our communities, and our planet. If this sparks your interest, you're in the right place.

We have an opening for a Marketing Leader, Higher Education and Healthcare. This role could be based in the following cities:

• Columbus
• Denver
• Minneapolis
• Nashville
• Phoenix
• Other locations may be considered

About Marketing Sector at DLR Group

At DLR Group, the Marketing team provides strategic support in pursuit of new opportunities and the development of marketing materials. By leveraging a deep understanding of market trends and client needs, the team highlights the firm's expertise and resonates with prospective clients.

Position Summary

The Marketing Leader guides strategic marketing activity for our Higher Education sector. The Marketing Leader supports growth and awareness of their sector(s) by promoting its design acumen and value proposition to attract, engage, convert, and retain prospects, clients, and talent. The Marketing Leader develops calendars and executes the sector's external marketing communications outreach and content strategy across all channels. They also lead and manage other communications professionals.

What You Will Do:

• Monitor trends and have an innate understanding of a sector(s) 12-24-36 month performance and growth outlook in order to identify and validate new breakthrough positioning and differentiation strategies with sector leadership.
• Manage and mentor a cross-functional marketing media and creative team to achieve brand awareness and maximize market impact driving growth in alignment with sector business plan initiatives.
• Develop annual sector(s) marketing communications plan, content strategy, and calendar including multi-channel integrated marketing campaigns, client-facing award programs, project storytelling, and marketing asset management.
• Master a creative vision for sector-based content marketing across the firm's digital and print channels elevating storytelling through compelling forms of media.
• Lead development of storytelling and manage sector page/content at dlrgroup.com.
• Establish and measure KPIs to track the impact of sector-based marketing campaigns and components therein. Analyze, review, and report on the effectiveness of these efforts to maximize results.
• Identify systemic red flags and/or improvements to overall marketing metrics and deliverables in designated sectors.

Required Qualifications

• Degree in Marketing Communications, English, or similar
• 10+ years of experience with progressive responsibilities in a Marketing Brand or Communications department, preferably in the AEC or design industry
• Experience effectively communicating with public sector audiences including government institutions.
• Track record of tying marketing activity and measurable outcomes to established business objectives.
• Deep understanding of content marketing strategy and best practices for its effective execution.
• Action-oriented with a knack for managing multiple tasks for multiple interests; strong project and people management skills.
• Master of prioritization to maintain focus on established strategic direction.
• Growth mindset: the desire to continually improve processes and outcomes.
• Proficiency in Microsoft Suite including PowerPoint and Teams; familiarity with information gathering from a database Deltek Vision preferred.

Preferred Qualifications

• Experience and passion for hiring, managing, and mentoring a high-performing team.
• Strategic thinking ability to break down complex issues into sizeable actionable pieces.
• Proficiency in Adobe Creative Suite especially InDesign.

DLR Group is an integrated design firm delivering architecture, engineering, interiors, planning, and building optimization for new builds, renovations, and adaptive reuse projects.

We are 100% employee-owned: every employee is literally invested in our clients' success. At the core of our firm are interdisciplinary teams engaged in every step of project lifecycles. Our teams champion true collaboration, open information sharing, shared risk and reward, value-based decision making, and proficient use of technology to deliver exceptional design. We are pursuing the goals of the 2030 Challenge, the ME2040, and the SE2050, and are an initial signatory of the China Accord and the AIA 2030 Commitment.

Through our values – commitment, creativity, environmental stewardship, fun, integrity, ownership, sharing, teamwork – we elevate the human experience through design, together. DLR Group follows a four-day in-office work model, with employees having the flexibility to work somewhere other than the office on Fridays.

We are proud to be an Equal Opportunity/Affirmative Action/M/F/Veteran/Disabled employer.