Marketing Manager

Marketing Manager

Docusign is looking for a Marketing Manager to drive the strategy and execution of the Asia region. This is a high-impact role requiring a blend of data expertise, full-funnel campaign management, and exceptional partnership with in-region Sales and Sales Development teams. The ideal candidate has experience in marketing B2B SaaS software and a background in campaign development and execution targeting Enterprise companies. This position is a highly collaborative role and will require someone who can lead and influence cross-functional projects.

This position is an individual contributor role reporting to the Director, Asia Marketing.

Responsibilities include managing and executing full-funnel campaigns across a variety of channels including webinars, email, digital advertising and more to drive awareness and interest of our products. Work cross-functionally with partners in Marketing, Sales, Customer Success, and other go-to-market teams to drive and deliver audience definition and development. Oversee the regional budget, providing regular, data-backed reports on campaign performance, pipeline contribution, and forecasted results. Monitor and communicate programs, and adjust as needed to address pipeline gaps and optimize performance.

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation).

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic requirements include 6+ years of demonstrated experience managing demand generation and new customer acquisition programs for B2B SaaS or technology companies within Asia. Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations.

Preferred qualifications include AI tools expertise for marketing personalization, content generation and deep research. Excellent verbal and written communication skills. Proven expertise in designing and executing successful full-funnel marketing campaigns that drive awareness, generate high-quality pipeline, and accelerate revenue. Metric-driven mindset focused on setting and measuring KPIs. Excellent project management skills and ability to work cross-departmentally. Creative, collaborative and resourceful. Ability to multi-task and prioritize in a fast-paced and dynamic work environment. Direct experience marketing B2B solutions to large Enterprise accounts and navigating complex buying centers. Experience with Salesforce, Outreach, Jira and Tableau. Highly analytical and metrics-driven; ability to drive insights and trends from data. Creative problem-solver and analytical thinker. Partner marketing experience.

Docusign is committed to building trust and making the world more agreeable for our employees, customers, and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

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