Sr. Lifecycle Marketing Manager

Sr. Lifecycle Marketing Manager

Docusign's Lifecycle Marketing team is laser-focused on one goal: ensuring our 1.7M+ customers don't just purchase Docusign—they actively adopt, engage, and expand their use of our platform.

As Sr. Lifecycle Marketing Manager, you will own strategies and programs that inspire customers to get value from Docusign every day. From onboarding and activation through long-term engagement, you'll build journeys and campaigns that drive adoption, deepen product usage, and reduce churn.

In this highly visible, cross-functional role, you'll turn business goals into measurable customer outcomes—driving usage, retention, and expansion at scale. You'll partner closely with Product Growth, Sales-Led Marketing, Product Marketing, Campaigns, Regional Marketing, Data Science, Customer Success, and Sales to create a seamless customer experience that motivates ongoing engagement and maximizes lifetime value.

This position is an individual contributor role reporting to the Senior Director of Lifecycle Marketing.

Responsibilities include:

• Design, launch, and optimize customer engagement programs across email, in-product messaging, and guided notifications—driving adoption, ongoing usage, and retention.
• Bridge Product Led Growth and Sales Led Growth motions, aligning lifecycle strategies to ensure consistency of value delivery across product-led and sales-assisted experiences.
• Partner with regional marketing teams to adapt and promote offers and programs that meet the unique needs of local markets.
• Leverage data, segmentation, and AI-driven personalization to create relevant, scalable programs that accelerate adoption and identify expansion opportunities.
• Translate business goals into customer impact, defining clear KPIs, reporting performance, and communicating progress across the organization.
• Collaborate cross-functionally with Product, Growth, Campaigns, Data Science, Support, and Sales to align efforts and amplify results.

Basic requirements include:

• Bachelor's degree in marketing, business, or related field.
• 8+ years of experience in customer or lifecycle marketing, with a strong focus on adoption, engagement, and retention in B2B SaaS.
• Proven ability to turn data into action, with a track record of driving measurable improvements in customer usage and retention.

Preferred qualifications include:

• Deep expertise in lifecycle program design, particularly at the intersection of PLG and SLG channels.
• Strong command of marketing automation, CRM, and analytics tools to build, execute, and optimize campaigns.
• Exceptional communication skills and ability to influence across global and regional teams.
• Strong project management capabilities and comfort operating in fast-moving, matrixed organizations.
• Passion for using technology, personalization, and experimentation to drive customer success at scale.

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $126,900.00 - $197,800.00 base salary.

Illinois, Colorado, Massachusetts and Minnesota: $120,800.00 - $166,100.00 base salary.

Washington, Maryland, New Jersey and New York (including NYC metro area): $120,800.00 - $174,525.00 base salary.

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.