Growth Product Marketing Manager - AI Scribe

Growth Product Marketing Manager

Doximity is transforming the healthcare industry. Join our mission to help every physician be more productive and provide better care for their patients. As medicine's largest network in the United States, there's an elevated level of responsibility in everything we do. We don't take that responsibility lightly and are committed to building diverse teams with an inclusive culture that can make a direct impact on the healthcare system.

We're hiring an ambitious Growth Product Marketing Manager to own user growth and engagement for Scribe, our AI-powered ambient documentation product for clinicians.

This role is all about figuring out how clinicians discover Scribe, activate, build trust, and come back consistently. You'll own everything from positioning and messaging to lifecycle marketing and in-product growth levers, with the autonomy to experiment, learn, and iterate quickly.

Scribe is moving from beta into a more competitive phase, and this role will play a critical part in defining how the product grows and how it earns trust with clinicians. If you're excited by ownership, mission-driven products, and seeing your work directly impact product usage, this role is for you.

Own Growth End-to-End

• Own growth across the user funnel from first touch through activation, retention, and habit formation
• Identify and prioritize the highest-impact levers to increase MAU and repeat usage Set hypotheses, run experiments, and turn learnings into repeatable growth plays

Lifecycle & In-Product Growth

• Own lifecycle marketing programs, including email and in-product messaging
• Partner closely with Product and Design to shape onboarding, activation flows, prompts, and in-app education
• Continuously refine growth loops that encourage regular, meaningful usage

Proposition & Positioning

• Define and evolve communication of Scribe's core value proposition for clinicians
• Craft clear, credible messaging that builds confidence in AI and reflects real clinical workflows
• Tailor positioning by specialty, use case, and stage of user maturity
• Ensure consistency across product surfaces, lifecycle messaging, and brand touchpoints

Experimentation & Measurement

• Design and run experiments across messaging, channels, and in-product experiences
• Instrument funnels and cohorts to understand what drives activation and retention
• Use data and qualitative insights to guide prioritization and decision-making

Brand & Narrative

• Help shape Scribe's brand narrative as a trusted, clinician-first AI product
• Translate complex AI capabilities into simple, human, and authentic stories
• Maintain a consistent voice and point of view across growth and product experiences

Insight-Driven Execution

• Stay close to clinician needs, objections, and mental models through research, feedback, and usage data
• Synthesize insights and share clear recommendations with Product and leadership
• Influence roadmap and growth priorities through evidence and experimentation

What We're Looking For

• 4+ years of experience in product marketing, growth marketing, or lifecycle-focused roles
• Proven ability to drive user adoption, activation, or engagement for a product
• Comfort owning work independently from strategy through execution
• Strong instincts for positioning, messaging, and storytelling
• Experience running experiments and using data to inform decisions
• Hands-on experience with lifecycle tools (email, in-product messaging, experimentation)
• Ability to translate complex or technical concepts (especially AI-driven ones) into clear user value
• Bias toward action, curiosity, and continuous learning
• Experience with clinician-facing, SaaS, or healthcare products is a plus, but not required

Compensation

The US total compensation range for this full-time position is inclusive of salary + equity. Our ranges are determined by role and level. The range displayed on each job posting reflects the approximate total target compensation for the position across the US. Within the range, individual pay is determined by factors including relevant skills, experience, and education/training. Please note that the compensation listed does not include benefits.

More on Benefits/Perks

Doximity is proud to offer industry-leading benefits to our full time employees. Some of our offerings include:

• Medical, dental, vision offerings for you and your family
• 401k with matching program
• Employee stock purchase plan
• Family planning support, Childcare FSA, and parental leave
• Life, AD&D, and Disability
• Generous time off, holidays and paid company trips
• Wellness benefits…plus many more!

More About Doximity…

For the past decade, it's been our mission to help every physician be more productive so they can provide better care for their patients. We believe that when doctors are connected, the healthcare system works better and patients benefit. Doximity enables our verified clinician members to collaborate with colleagues, stay up-to-date with the latest medical news and research, manage their careers, and conduct virtual patient visits. Today, Doximity is the leading digital platform for U.S. medical professionals, with over 80% of physicians, 50% of all nurse practitioners and physician assistants, and 90% of graduating medical students as members.

Joining Doximity means being part of an incredibly talented and humble team passionate about improving inefficiencies in our $4.3 trillion U.S. healthcare system. We are a team of doers who solve problems everyday by treating obstacles like an adventure, and we love creating technology that has a real, meaningful impact on people's lives. Doxers are committed to working towards a more equitable world both within and beyond our office walls. This starts by fostering an inclusive and diverse work environment where differences are valued and all employees are encouraged to bring their full, authentic selves to work daily.

EEOC Statement

Doximity is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.