Product Manager - Growth & Innovation

Product Manager – Growth & Innovation

Driven Properties is one of Dubai's leading real estate brokerages. Our Growth & Innovation Technology (GIT) Team is building the next generation of in-house real estate technology platforms. The first major initiative is the Driven ERP — a unified system combining CRM, Marketing, HR, Finance, and Data into one scalable solution.

We're seeking a Product Manager – Growth & Innovation to join our team and lead the ERP build from start to finish, while also contributing to future innovation projects across CRM, websites, apps, and data platforms.

As a Product Manager – Growth & Innovation, you will own the end-to-end product lifecycle within GIT — starting with the Driven ERP. You'll partner with business units, engineers, designers, and leadership to ensure every product is user-friendly, scalable, and delivers real impact.

This is a hands-on role where you'll build real products for real users, solving critical business problems and shaping the digital backbone of Driven's real estate operations. You will report directly to the Growth & Innovation Lead and collaborate closely with the Technology Lead and the wider GIT team.

Key Responsibilities:

• Act as end-to-end product owner for the Driven ERP, defining the product vision, roadmap, and priorities.
• Collaborate with business units (Sales, Marketing, HR, Finance, Operations, Training) to capture workflows, gather requirements, and translate them into features.
• Write clear business and functional requirements, user stories, and process flows for the development team.
• Coordinate with developers, QA, and vendors to ensure timely, high-quality delivery.
• Lead system testing, UAT, training, and rollout to drive adoption.
• Monitor and optimize product performance (usability, reliability, scalability).
• Track KPIs and ROI — measure adoption, efficiency gains, and data accuracy.
• Produce and maintain documentation (user guides, process maps, release notes).
• Identify opportunities for automation, AI, and digital transformation across products.
• Act as a bridge between business teams and technology, ensuring solutions create measurable business value.