Ecommerce Marketing Manager

Ecommerce Marketing Manager

At Dr. Squatch, we are raising the bar on men's personal care with our line of natural, high-performance products. We are on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Jukebox is looking for an Ecommerce Marketing Manager to own the execution and optimization of our end-to-end digital experience - from our Shopify site to our lifecycle channels. This role is the bridge between strategy and execution, responsible for bringing our brand, products and campaigns to life across web, email, SMS, loyalty, and subscription.

At their core, this person is a digital marketer with a customer mindset. They should be comfortable building and updating front-end Shopify experiences, overseeing lifecycle programs, and collaborating cross-functionally with brand, creative, and performance teams.

This role will report to the Head of Jukebox.

This is a full-time, hybrid role with company benefits based in New York City, NY, (NoMad area) with four days per week in the office.

The anticipated base compensation range for this role will be $115,000 to $135,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Shopify & Site Experience
  • Build and manage products, collections, metafields, and homepage content within Shopify
  • Update imagery, generate copy and campaign creative across site templates
  • Build and manage landing pages for brand campaigns, launches and acquisition funnels
  • Execute CRO initiatives, A/B testing and performance tracking in partnership with the growth team
  • Maintain a high-converting, brand-aligned digital storefront
• Lifecycle & Retention
  • Oversee execution of email, SMS, loyalty and subscription
  • Manage agency partners responsible for hands-on execution, owning briefs, calendars, and QA
  • Collaborate with the brand & integrated marketing team to align lifecycle messaging with launches and seasonal moments
  • Ensure onsite UX supports key lifecycle journeys: welcome, post-purchase, reorder, and churn
• Cross-Functional Collaboration
  • Act as the digital owner across both growth, brand, and integrated marketing workstreams
  • Translate briefs from performance and creative into actionable digital experiences
  • Partner with freelance devs and agencies when advanced technical support is needed
  • Identify and scope new tools or enhancements to improve funnel performance

About You:

• 4–6 years of experience in digital marketing, ecommerce, CX or retention/lifecycle roles
• Strong hands-on experience with Shopify (especially front-end content and product management)
• Familiarity with tools like Klaviyo, Postscript, Recharge or similar
• Excellent project management and stakeholder communication skills
• Experience working with or managing external agencies and freelancers
• Analytical mindset with comfort in UTM tracking, performance dashboards, and testing frameworks
• Process-oriented and proactive - always looking for ways to streamline workflows and automate recurring tasks to drive efficiency
• Highly organized and detail-oriented

Nice-to-Haves:

• Light front-end dev familiarity (HTML/CSS/Liquid)
• Experience using page-building tools like Replo, Unbounce, etc.
• Prior experience in high-growth DTC or subscription-based ecommerce

Why Join Us:

• Be part of a fast-growing brand at a pivotal stage.
• Help shape the future of Jukebox's voice, identity, and marketing strategy.
• Work in a culture that values bold ideas, creativity, and impact.
• Make your mark on a brand positioned to become a category-defining player in personal care.

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.