Manager - Integrated Marketing Communications (organic Social) Dunkin

Manager – IMC (Organic Social)

The Manager – IMC (Organic Social) will lead the strategy and day-to-day management of Dunkin's social media channels and brand engagement initiatives. This role is responsible for developing and executing social strategies that enhance Dunkin's online presence, engage audiences, and drive brand awareness and cultural relevance.

We're seeking a creative, strategic, and hands-on leader who thrives in social-first thinking, community building, and real-time cultural engagement. The ideal candidate is a proactive team player with a passion for content creation, influencer partnerships, and social listening, as well as a strong understanding of trends, analytics, and best practices.

Duties and Responsibilities:

Lead Organic Social Strategy & Execution:

• Own Dunkin's organic social media strategy across all platforms, ensuring alignment with brand priorities and cultural moments.
• Oversee the content calendar, including planning, timing, and posting across channels.
• Partner cross-functionally with brand, PR, and creative teams to integrate social media into larger brand campaigns and initiatives.

Content Creation & Community Engagement:

• Develop and curate content in partnership with the culinary team, influencers, and brand ambassadors.
• Serve as the brand's expert in community engagement, managing Dunkin's presence in social conversations and real-time trends.
• Oversee social listening and surprise & delight opportunities to strengthen brand affinity.
• Act as key lead for social media agency; oversee agency relationship, day to day activities, manage agency scope and deliverables

Analytics & Optimization:

• Produce ongoing social performance reports with actionable insights.
• Use data to optimize strategies, content, and engagement tactics for improved reach, engagement, and brand impact.
• Monitor competitive performance to ensure Dunkin remains a leader in social.

Campaign & Project Leadership:

• Lead the organic social component of integrated brand campaigns, product launches, seasonal programs, collaborations, and retail initiatives.
• Partner with paid social and media teams to maximize impact across channels.
• Manage organic social budgets, including POs, accruals, projections, and invoice tracking.

Team & Stakeholder Leadership:

• Provide guidance and mentorship to junior team members and agency partners.
• Build strong relationships with internal stakeholders to ensure social media is effectively integrated into brand storytelling.

Requirements:

• 4 Year Degree in Marketing, Communications or similar
• 5+ Years of experience in social media management, digital marketing, or related roles (multi-brand or consumer brand experience preferred)
• Proven track record of building and executing organic social strategies that drive engagement and brand impact.
• Deep understanding of social media platforms, trends, and emerging technologies.
• Experience with social listening, analytics, and community management tools (Sprinklr experience strongly preferred).
• Strong creative instincts with the ability to develop engaging, brand-right content.
• Exceptional project management skills with the ability to manage multiple priorities and deadlines.
• Experience managing budgets and external agency/partner relationships.
• Collaborative, proactive, and flexible team player with strong communication and relationship-building skills.
• Passion for culture, creativity, and bringing brand stories to life through social.