Performance Marketing Specialist

Performance Marketing Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.

Position Overview:

The Performance Marketing Specialist is a crucial member of the marketing team, responsible for the daily execution of CRM lifecycle management campaigns and various media executions. This role focuses on implementing and deploying personalized communication strategies across digital channels, with a strong emphasis on driving measurable results through meticulous execution.

Job Qualifications:

• 3+ years of experience in CRM or digital marketing, specifically in digital communications and lifecycle marketing required
• Hands on keyboard experience in digital communication platforms implementing creative templates, setting targeting, and deploying communications. Braze experience is preferred
• Experience developing and implementing offer campaigns through loyalty management platforms, Paytronix experience is preferred
• Experience in the QSR retail, online ordering, or third-party delivery is a plus
• An unwavering attention to detail and commitment to impeccable execution
• Strong organizational prowess, adept at managing a high-frequency sending calendar
• Stellar communication skills, adept at liaising across teams and stakeholders
• Proactivity, with a continuous drive for process optimization and excellence

Location Requirement:

This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Key Result Areas (KRAs):

• Oversee the deployment of mobile push and email messages focused on driving lifecycle behaviors, including building targeting, implementing creative, and setting up measurement parameters based on the requirements of the lifecycle management team.
• Develop and implement communication strategies to enhance the effectiveness of mobile push and email communications.
• Conduct A/B testing on messaging elements to establish best practices and optimize mobile communication channels.
• Implement personalized content cards within the mobile app experience.
• Manage the relationship with the offer management vendor (Paytronix) and the IT team to develop and implement new offer programming as needed.
• Manage the QA process for mobile deployment and offer/promo execution with cross-functional partners from marketing, IT, and Customer Experience.
• Lead weekly channel and campaign-level discussions, providing insights on performance and delivering recommendations for future optimization.
• Partner cross-functionally with the creative team, ensuring each campaign is presented effectively and on brand.

Skills:

• Detail oriented
• Intellectual Curiosity
• Hungry
• Proactive
• Adaptable
• Proficient in Martech Systems

Physical Requirements:

• In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions.
• Must be able to collaborate in-person with occasional impromptu in-person meetings
• Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels
• Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds
• Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.
• Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.
• Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed.
• Technology Proficiency: Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software.
• Effective Communication: Must possess strong verbal and written communication skills to interact effectively with team members, clients, and other stakeholders via email, video conferencing, and other in office communication tools.

Compensation: DOE

If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!