Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

We're seeking a self-starter and results-driven lifecycle marketer to lead our efforts to drive adoption and retention of EarnIn's core products. In this highly visible role, you'll collaborate with product, product marketing, analytics, and our creative partners. Together, you will design and execute data-driven marketing programs that leverage owned channels (email, SMS, push, and in-app messaging) to drive activation, retention, and winback metrics. To succeed in this role, you will need to be performance-driven, have strong attention to detail, an entrepreneurial spirit, and a curious mind.

This position will ideally be a hybrid role based in our Mexico City office, as part of our expanding site locations. EarnIn provides excellent employee benefits, including healthcare, internet/cell phone reimbursement, a learning and development stipend, and potential opportunities to travel to our Palo Alto HQ. Our salary ranges are determined by role, level, and location.

What You'll Do

• Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn's core products.
• Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels.
• Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration.
• Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails.
• Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations.
• Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement.
• Proactively identify and execute new opportunities that provide incremental value to Community Members.

What We're Looking For

• 4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners.
• Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn.
• Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
• Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing.
• Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns.
• Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition.
• Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives.
• Strong attention to detail, with a sense of achievement when finding errors during QA.
• HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)