Lead Data Analyst - Marketing

Lead Data Analyst - Marketing

Melbourne, Australia

Are you a hands-on Lead Data Analyst with experience in marketing and campaign analytics? Look no further, Easygo has the perfect opportunity for you! What's in it for you? We are seeking a Lead Data Analyst with Marketing Analytics experience for a newly-created, hands-on leadership role.

This role will be part of our Business Intelligence Team but will work closely with Marketing, Product and Data Engineering to deliver actionable insights on live campaigns, customer lifecycle optimisation, and growth initiatives.

Your role with us:

You will play a key role in shaping how marketing decisions are made - from real-time campaign performance tracking, to deep customer journey analysis - while also building scalable data foundations and providing technical leadership.

You'll lead the development of data-driven solutions, experimentation frameworks, and advanced analytics capabilities to enable smarter, faster marketing decisions.

Who are we? At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the entertainment industry, including Stake.com, Kick.com and Twist Gaming.

Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience.

Level up your online entertainment with Kick.com, the vibrant live-streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 700+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone. Click play, on your career today!

What you will do:

Lead analytics delivery for a core domain. Own and deliver high-quality, scalable analytics for the marketing domain, supporting campaign performance and growth initiatives with consistent and reliable insights.

Partner with stakeholders on growth & customer insights. Work closely with Marketing to understand business problems, analyse customer behaviour, funnels, and lifecycle, and provide actionable insights to optimise acquisition, engagement, and retention.

Build data-driven solutions and advanced analytics capabilities. Develop reusable, scalable solutions including performance tracking frameworks, analytical datasets, and experimentation approaches to move beyond ad-hoc reporting.

Design and scale data models and semantic layer. Build and maintain robust data models that support campaign tracking and user behaviour analysis, contributing to a well-structured semantic (gold) layer for self-serve analytics.

Collaborate across Data Engineering and Product teams. Partner with Data Engineers and Engineering to integrate third-party data sources, improve tracking and instrumentation, and ensure alignment with the broader data platform.

Lead, mentor, and uplift the team. Provide technical leadership, set standards for analytics and data modelling, and support the growth and capability uplift of analysts across the team.

Drive data culture, governance, and best practices. Promote data-driven decision-making, improve documentation and data quality standards, and enable scalable self-serve analytics across stakeholders.

What you will bring:

• Experience mentoring or leading a team data analysts
• Strong experience in SQL and Python
• Proven experience in data modelling/analytics engineering (e.g. dbt, SQL transformations)
• Experience working with modern data platforms (AWS, Azure, GCP, Databricks or Snowflake)
• Solid understanding of data pipelines and data architecture (e.g. bronze/silver/gold layers)
• Strong analytical thinking — able to translate business problems into data solutions
• Excellent stakeholder communication and ability to influence decisions

Bonus points if you also have:

• Experience with self-service analytics
• Experience in gaming, betting, or high-scale consumer platforms
• Experience with experimentation and/or A/B testing frameworks
• Familiarity with event tracking and product analytics tools

Some of the perks of working with us:

Office Perks & Environment

• In-house baristas serving free coffee, tea, fresh juices, and smoothies
• Daily catered breakfast and regular company-wide events
• Snack walls and drink fridges on every floor
• Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator

Wellbeing & Personal Development

• Access to our Employee Assistance Program for you and your loved ones
• 9,000+ courses on our Learning & Development platform
• One paid volunteer day per year
• Weekly Wednesday massages by professional masseuses

Team Connection & Rewards

• Team budgets for lunches and activities to celebrate achievements
• Social sports teams and participation in Corporate Games
• Easygo branded swag
• Birthday and work anniversary gift vouchers, plus a chance to win prizes

Events & Experiences

• Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
• Office visits from big-name streamers
• Meet Ambassadors like Alex Pereira, Israel Adesanya
• Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

We're a global team of dreamers, creators, and game-changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities, and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.