Product Marketing Manager, Publishers/subscriptions - Remote Eligible

Product Marketing Manager

As Product Marketing Manager, you will develop and execute the marketing strategy for our Subscription Services Division (SSD) product line. The Product Marketing Manager role is market-facing, where communication and presentation skills are essential. You will lead marketing campaigns, promotions, content creation, and sales collateral development to support product awareness, acquisition, engagement, conversion, and retention.

In this role, you will be responsible for planning and executing a minimum of five integrated demand-generation campaigns per fiscal half for your assigned product lines. Campaign performance will be measured using a combination of engagement metrics (e.g., open rates, click-through rates, event participation), marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and projected revenue influenced. You will work closely with sales and other stakeholders to connect marketing activity to business impact, using both quantitative data and qualitative insights when direct attribution is challenging.

This remote position is U.S.-based only (excluding U.S. territories).

What You'll Do

Work closely with product, sales and marketing teams to develop positioning statements, align on business goals and objectives, and drive messaging across market segments according to market demand

Develop cross-channel marketing campaigns and content for those campaigns that can include direct marketing, advertising, paid search, sales collateral, digital marketing, conference and events speaking proposals, etc.

Have a clear understanding of customers' pain points and how the product addresses those and ensure that customers understand the value of our products and make good use of them

Prepare and deliver compelling product presentations to current and potential customers, industry leaders and internal stakeholders highlighting each product's features, benefits, and value proposition.

Collect customer feedback and/or feedback from the sales teams to refine marketing strategies and help inform product positioning and development

Travel to customer sites and conferences as directed to support market engagement, lead and/or moderate discussions with customers and prospects

Contribute to win/loss analysis, competitive research and market insights

Your Team

You will be welcomed as a member of the Partner, Large Customer, Books and Journals Product Marketing team and work closely with colleagues across the marketing department, as well as with stakeholders outside of marketing. Our team enjoys the flexibility and greater work life balance working remotely offers. There will be ample resources, tools, training, and support to ensure your success as a Product Marketing Manager and your development and career growth at EBSCO.

About You

• 5+ years' experience in a prior role in B2B product marketing
• Marketing expertise: have a clear understanding of marketing principles, strategy and campaign management
• Ability to determine the type of marketing content that needs to be created and distributed as well as the ability to create and improve on marketing assets
• Strong oral and written communication skills and ability to effectively present and engage with customers, industry thought leaders and other stakeholders as directed in group settings and to large audiences as directed, including customer advisory board meetings, focus groups, conferences and other venues
• Ability to analyze channel performance and use reporting tools to compile data and track key metrics

What sets you apart

• Strong in the following areas: project management, decision-making, organization, prioritization
• Industry experience with academic and professional publishers', library software and understanding of library workflows
• Experience marketing to the academic market (specifically universities)
• Experience in Marketo or other marketing automation system
• Experience in WorkFront or other project management software

Pay Range

USD $74,815.00 - USD $106,880.00 /Yr.