Vice President, Digital & Growth Marketing

Vice President, Digital & Growth Marketing

Work smart, have fun and make an impact! Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

The VP of Digital & Growth Marketing is a strategic, collaborative, and data-driven leader responsible for accelerating EcoVadis' global pipeline through high-performance digital execution, modern MarTech capability, applied AI, and strong cross-functional partnership. This role sits at the center of the revenue engine, translating commercial goals into predictable, scalable, and efficient revenue impact through close alignment with Sales, Product Marketing, Regional Marketing, and MarOps / RevOps. A hands-on operator and strategic leader, they are comfortable diving into data, diagnosing funnel issues, and guiding execution to ensure unified growth strategies that connect market insight, product value, and revenue priorities across all regions.

This leader combines big-picture thinking with hands-on operational expertise. They are fluent in performance marketing, experimentation, forecasting, attribution, marketing analytics, and the modern MarTech ecosystem. They use data to determine priorities, diagnose performance issues, and drive continuous optimisation across channels, segments, and regions.

The ideal candidate is an exceptional people leader who can grow, coach, and retain a high-performing team. They create clarity, foster a strong operating rhythm, and elevate capability across digital, web, and performance roles. They encourage curiosity, accountability, and shared ownership, and build trust through transparency, communication, and measurable results.

This function is a force multiplier across regions, ensuring our growth engine is globally coherent but regionally relevant, financially disciplined, insight-rich, and structurally repeatable.

Strategic Growth Leadership & Commercial Alignment

• Partner closely with Sales, Regional Marketing and Product Marketing to define ICP priorities, segment strategies, and revenue pathways.
• Build and execute the global growth marketing strategy aligned to commercial targets.
• Ensure global programs scale effectively while respecting regional nuance, competitive context, and language requirements.
• Translate business objectives into clear, measurable digital plans with defined KPIs, pacing, and accountability.

Performance Marketing, Metrics, and Applied AI

• Own the global channel strategy across paid search, paid social, display, retargeting, ABM platforms, SEO, SEM, and emerging AI-led channels.
• Lead a disciplined test and learn operating rhythm focused on conversion, targeting, personalisation, and yield improvement.
• Apply AI tools for content generation, audience modelling, insight extraction, predictive scoring, and creative optimisation.
• Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow.

Web Experience, Conversion Optimisation, and Funnel Efficiency

• Own the global website experience as a core revenue asset.
• Build and lead a conversion rate optimisation (CRO) program across landing pages, forms, and user journeys.
• Implement experimentation frameworks to lift engagement, MQL quality, and funnel yield.
• Drive consistency in web architecture, tagging, analytics, and performance standards across regions.

Data, Forecasting, Attribution, and Insight Leadership

• Build forecasting models that link investment to pipeline and revenue outcomes.
• Own multi-touch attribution, CAC/ROAS analysis, and channel efficiency reporting.
• Ensure data accuracy, dashboard integrity, and shared visibility with Sales, Finance, and MarOps / RevOps.
• Translate complex data into simple, compelling narratives for senior stakeholders.

Martech, Analytics Infrastructure, and Operational Excellence

• Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps.
• Collaborate with MarOps / RevOps on tagging, tracking, automation, and analytics to support accurate execution and measurement.
• Specify data, performance, and experimentation needs while MarOps / RevOps owns platform delivery and governance.
• Work with MarOps / RevOps to ensure attribution, reporting, and revenue analytics remain aligned and accurate.
• Serve as the strategic stakeholder on how MarTech enables scale, insight, and channel performance.

Experimentation and Continuous Improvement

• Build a structured experimentation model that runs frequently and scales across channels.
• Implement hypothesis-driven tests with clear metrics, forward-looking insights, and fast iteration cycles.
• Promote a culture that values curiosity, learning, and measurable improvement.

Leadership, Team Development, and Talent Retention

• Build, coach, and retain a global team of high-performing digital and performance marketers.
• Define roles, operating rhythms, cadences, and expectations that support scale and clarity.
• Create career pathways, feedback systems, and development plans that elevate capability and increase retention.
• Inspire a culture of accountability, collaboration, and shared ownership across all global teams.
• Proven success in increasing team capability and retention through coaching and clarity.

A hands-on operator who is comfortable diving into performance data, diagnosing funnel and attribution issues, and guiding execution to maintain predictable revenue impact.

Apply AI-driven tools for segmentation, optimisation, forecasting, and creative enhancement to accelerate channel performance.

Performance Metrics

Revenue & Pipeline Performance

• Marketing-generated pipeline (total and qualified)
• Regional pipeline attainment
• Pipeline pacing accuracy and forecast reliability

Funnel & Conversion Efficiency

• Conversion rates across all funnel stages
• Website and landing page conversion metrics
• Target account engagement (ABM)
• Forecasting accuracy, conversion improvement, and channel ROI.

Channel & Investment Efficiency

• CAC, CPL, and ROAS benchmarks
• Channel efficiency and attribution clarity

Experimentation & Operating Rhythm

• Test velocity and experiment success rate

Team & Leadership Health

• Team engagement and talent retention

Leadership & Collaboration

• Proven experience leading global growth or digital teams with strong coaching and retention outcomes.
• Demonstrated ability to build strong alignment with Sales, Product Marketing, Regional Leadership, and MarOps / RevOps, translating commercial and product priorities into unified growth plans.
• Strong communication skills with the ability to influence cross-functional stakeholders and drive shared accountability.
• Demonstrated ability to scale digital programs globally while tailoring execution to regional nuances.

Global Experience

• Proven global experience operating across multiple regions, with an ability to adapt strategy to cultural, marketing, and language differences.

Metrics-Driven Growth Operator

• Expert-level understanding of performance marketing, funnel dynamics, attribution, forecasting, and analytics.
• Hands-on experience with MarTech stacks, data platforms, tracking frameworks, and experimentation models.
• Proven ability to use AI-driven tools for targeting, content generation, optimisation, and insight development.
• Skilled at converting complex data into simple, actionable business narratives.
• Ability to turn complex analytics into simple, actionable business narratives.

Strategic Growth Leadership

• Ability to set strategic direction, define growth priorities, and translate them into operational plans.
• Experience balancing global scale with regional nuance.
• Strong financial and commercial acumen, including budget stewardship, CAC discipline, and payback modelling.
• Proven success developing and retaining high-performing digital teams.

Experience

• 15