Sr. Director, Marketing Technology (remote, Nationwide) - Remote Eligible

Senior Director, Marketing Technology (Remote, Nationwide)

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has a job to do for our clients. That's why we are committed to managing our clients' investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investment decisions in every stage of their lives.

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

The Senior Director, Marketing Technology is a strategic leader within the Growth Marketing, responsible for driving innovation, efficiency, and performance across Edelman Financial Engines' marketing technology ecosystem. This role will lead the development and execution of a comprehensive Martech strategy that aligns with key business initiatives, accelerates AI adoption, and enhances marketing effectiveness through data, automation, and personalization.

In addition to an earnest desire to help people, we are looking for the ideal candidate to complement the team's existing talents. We are seeking a candidate with proven ability to collaborate with partners to help advance the impact of our marketing technology through data-driven experimentation and personalized experiences. If you are an innovative, strategic leader, this may be an opportunity for you!

Responsibilities:

• Partner Marketing Execution: Collaborate with internal and external partners to develop and implement marketing programs that leverage partner website placements to drive user engagement and conversions.
• Team Leadership & Optimization: Lead a small team of marketers to efficiently launch, test, and optimize digital placements, ensuring speed-to-market and continuous performance improvement.
• Testing Strategy Oversight: Architect and supervise A/B and multivariate testing strategies using Adobe Target to deliver data-driven insights that improve the effectiveness of digital ad placements and enrollment landing pages.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including integrated marketing, brand, product, and technical partners, to ensure campaigns align with program goals and deliver high-quality user experiences.
• Performance Analysis & Planning: Analyze channel performance data to surface insights and build actionable, forward-looking strategic plans.
• Hands-On Leadership: Support the team as both a leader and active contributor—guiding prioritization while also participating in hands-on work, such as audience creation, ad placement setup, and real-time performance optimization.
• Crisis & Issue Management: Smoothly handle crisis management, troubleshooting and proactively identifying technical issues across platforms to ensure minimal downtime, efficient resolution and clear communication.
• Landing Page Management: Apply basic front-end development skills and work within Adobe Experience Manager (AEM) to author, manage, and optimize campaign landing pages and related digital assets.

Requirements:

• 12+ years of experience with demonstrated leadership experience in digital marketing, campaign optimization, or performance marketing roles, ideally in a B2B2C environment
• Clear communicator with experience presenting to executives
• Ability to remain calm in high-pressure situations
• Strong data-storyteller skilled at analyzing and synthesizing results and insights to communicate desired outcomes/recommendations
• Proficiency with Adobe Target, Adobe Experience Platform (AEP), and Adobe Experience Manager (AEM)
• Knowledge of HTML, CSS, and JavaScript for troubleshooting and basic page authoring
• A proven leader with previous experience managing and growing a team
• Meticulous attention to detail and a proactive approach to identifying risks and opportunities
• Ability to thrive in a fast-paced, dynamic, and highly collaborative environment

Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $152,800 - $203,650. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.

Your recruiter can share more about the specific benefits eligible for this role during the hiring process.

Since 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America's top independent financial planning and investment advisory firm, recognized by Barron's 1 with 143+ offices across the country and entrusted by 1.3 million clients to manage more than $300 billion in assets 2 Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client's situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.