Vice President Product

Vice President Product

The Vice President of Product leads the growth and success of ECU's deposit and lending product portfolio. As a strategic leader, they drive innovation and growth in new products and capabilities with a proven track record of launching and scaling innovative solutions in a regulated environment. They develop a clear vision, strategy, and roadmap aligned with company growth, industry trends, and evolving consumer needs.

The Vice President orchestrates and oversees the synthesis of best product practices, monitors returns, analyzes market landscapes, gathers consumer insights, and evaluates pricing analytics to create robust plans that address both consumer and business banking needs. They effectively translate insights into actionable product strategies, bringing product first thinking and prioritized business recommendations.

Essential functions include owning and driving end-to-end product strategy and execution for both consumer and business banking channels, defining and executing a comprehensive product vision and roadmap aligned with company growth, industry innovation and consumer needs, leading the consumer and business banking lending and deposit product lines, overseeing the market landscape, consumer insights and pricing analytics to develop robust plans based on consumer needs, partnering closely with other departments to align, execute and oversee results delivery, and leading a team of individual contributors that are responsible for overseeing and managing the launch and maturation of new products into target strategic markets.

Reports to the Chief Marketing Officer and manages the Product Specialist.