Marketing Automation Lead

Marketing Automation Lead

Full time employee opportunity. Hybrid in New York City

We are seeking a passionate and technically skilled Marketing Automation Lead to design, execute, and optimize multi-channel CRM campaigns using Braze. This role combines strategic leadership, hands-on development, and campaign execution to drive fan engagement and lifecycle marketing initiatives. You will collaborate with cross-functional teams to deliver personalized experiences across email, SMS, push, and in-app channels.

This is a full-time, permanent opportunity, offering a competitive salary and comprehensive benefits package. Qualified applicants must be willing and able to work on a W2 basis.

Salary: $120K - $130K

Responsibilities

• Campaign Strategy & Execution
• Manage end-to-end campaign process: audience segmentation, personalization, QA, and deployment.
• Build and optimize lifecycle campaigns (onboarding, retention, reactivation) using Braze.
• Implement A/B and multivariate tests to improve engagement and conversion rates.
• Technical Development
• Configure and orchestrate complex customer journeys in Braze.
• Develop dynamic templates using Liquid for personalization and conditional logic.
• Ensure accurate tracking, targeting, and rendering across devices and email clients.
• Data & Insights
• Leverage fan profile data, behavioral insights, and predictive modeling to inform strategies.
• Monitor KPIs and extract actionable insights for continuous optimization.
• Collaboration & Leadership
• Partner with Marketing, Data & Analytics, Product, and external vendors to align on goals.
• Mentor junior team members and advocate for best practices in automation and personalization.

Experience Requirements

Required Qualifications:

• Bachelor's degree with 5+ years of experience in marketing automation or CRM roles.
• Hands-on experience with Braze (or similar platforms like SFMC, Iterable).
• Proficiency in HTML/CSS for email development and Liquid scripting for personalization.
• Strong understanding of segmentation, dynamic content, and lifecycle marketing.
• Familiarity with data models and integration workflows.
• Excellent communication and project management skills.

Preferred Skills:

• Working knowledge of predictive modeling and machine learning for CRM optimization.
• Knowledge of REST APIs and JSON for connected content.
• Proficiency in Photoshop for creative adjustments.
• Passion for innovation and fan engagement.