Senior Manager, Integrated Marketing

Senior Manager, Integrated Marketing

The organization seeks a Senior Manager, Integrated Marketing to lead the development and launch of a new subscription product through its first fully integrated marketing campaign. The role will establish integrated workflows, align Brand, Creative, Media, Product Marketing, and Growth, and drive full-funnel execution across channels. The manager will orchestrate cross-functional delivery, manage agencies, and define metrics to ensure an on-time, cohesive launch and a repeatable campaign framework. The engagement will emphasize structured planning, risk mitigation, and data-informed optimization.

Due to client requirements, applicants must be willing and able to work on a W2 basis. For our W2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.

Rate: $85.00 to $95.00/hr. W2

Responsibilities:

• Lead end-to-end execution of the integrated launch campaign from planning through go-live with alignment across marketing touchpoints.
• Stand up and operationalize an integrated marketing motion with clear inputs, timelines, dependencies, and deliverables.
• Drive cross-functional alignment and accountability across Brand Strategy, Creative, Media, Product Marketing, and Growth.
• Translate positioning with Creative and Brand Strategy into cohesive, consumer-facing campaign experiences.
• Apply a full-funnel lens to design and sequence channels across TV, OTT, digital, social, and in-product surfaces.
• Manage creative agency partners to meet deadlines and orchestrate creative across touchpoints.
• Partner with Program Management and Production on timelines, dependencies, and executional planning.
• Identify risks, gaps, and tradeoffs and drive resolution to maintain a fast-paced timeline.
• Collaborate with Analytics and Research to define success metrics, monitor performance, and capture real-time learnings for optimization.
• Establish a repeatable campaign framework for future integrated launches.
• Provide leadership and direction to integrated marketing contributors to ensure high-quality output under tight timelines.

Experience Requirements:

• 8+ years in integrated marketing, brand strategy, or creative strategy with hands-on campaign leadership.
• Proven experience leading 0 to 1 integrated campaigns or major product launches in fast-paced or ambiguous environments.
• Demonstrated cross-functional leadership with influence without formal authority.
• Deep understanding of full-funnel marketing and channel orchestration across brand and performance channels.
• Systems-thinking capability with process design to bring structure and scalability.
• Ability to use data and insights to guide decisions and optimize performance.
• Experience partnering closely with creative teams or agencies to deliver cohesive work.
• Comfort operating at both strategic and executional levels within condensed timelines.