Vice President Global Marketing

Vice President Of Global Marketing

The Vice President of Global Marketing, based in Novi, MI supporting the Branson Ultrasonics business, will be a key strategic partner to the Business Unit President and leadership team, taking direct ownership of product strategy, customer engagement, and revenue growth. This executive role calls for a visionary leader with proven success in global manufacturing markets who can translate vision into execution and elevate the business to its next level of performance.

In This Role, Your Responsibilities Will Be:

• Shape and execute a comprehensive global marketing strategy aligned with long-term business objectives.
• Define compelling brand positioning, messaging, and value propositions across product lines and markets.
• Partner with senior leadership to influence business unit growth strategies and customer engagement initiatives.

• Lead, mentor, and expand a global marketing organization across product marketing, digital, communications, and regional teams.
• Advance digital marketing, analytics, and customer engagement capabilities to strengthen competitive advantage.
• Foster a culture of accountability, innovation, and collaboration that inspires high performance.

• Transform market research and customer insights into actionable strategies that guide product and go-to-market decisions.
• Champion voice-of-customer programs to fuel innovation and drive adoption.
• Track competitive trends and market shifts to proactively adjust strategies.

• Direct global demand generation campaigns and pipeline development in close partnership with Sales.
• Deliver integrated marketing plans across digital, social, events, and channels to accelerate growth.
• Drive ROI through metrics-based decision-making and performance optimization.

• Strengthen global brand presence through powerful storytelling and consistent messaging.
• Lead internal and external communications, executive thought leadership, and media relations.
• Ensure a unified brand identity across all geographies and channels.
• Advance Branson's Digital Marketing Strategy across all markets worldwide.

Who You Are:

You serve as the cornerstone of our Marketing operations. This is a high-visibility role for a transformative leader who thrives at the intersection of strategy, execution, and customer impact. The Global VP of Marketing will play a pivotal role in charting the business unit's future growth, strengthening its competitive position, and inspiring a global team to deliver results.

For This Role, You Will Need:

• Bachelor's degree in Engineering or a related field
• Experience leading product marketing for a business unit or company
• 10+ years of progressive marketing leadership experience with global responsibilities in a B2B or industrial/manufacturing environment
• A record of success building and executing strategies that drive measurable growth in revenue and market share
• Expertise in brand management, product marketing, and demand generation
• Deep knowledge of global markets, technical requirements, customer segmentation, and regional marketing dynamics
• Exceptional leadership, communication, and interpersonal skills with the ability to influence at every level
• Strong analytical and financial acumen with experience managing significant budgets and achieving ROI
• Agility to thrive in a fast-paced, complex, and matrixed environment
• Legal Authorization to work in the United States - sponsorship will not be provided

Preferred Qualifications That Set You Apart:

• MBA preferred
• Strategic thinker with a results-driven mindset
• Customer-centric, with data-informed decision-making skills
• Collaborative leadership style with global cultural awareness
• Innovative, digitally savvy, and forward-looking
• Known for execution, accountability, and follow-through
• High technical and engineering acumen to translate into differentiated growth strategies

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.