Growth Manager

Growth Manager

We're looking for a Growth Manager to drive pipeline across paid channels, website, lifecycle marketing, and support community initiatives. You'll work alongside our Growth Lead and broader Growth team, owning day-to-day execution across paid ads, conversion optimisation on our site, the community touchpoints that surface Encord within the ML ecosystem, and the email and nurture programmes that turn first-touch interest into qualified demos. This is a hands-on execution role: you'll be in the accounts, the CMS, and HubSpot daily, shipping tests, iterating on what works, and connecting output directly to revenue. The ideal candidate pairs analytical rigour with a bias for action — someone who's comfortable pulling performance data, spotting what's broken, and fixing it fast.

What you'll do

• Drive high-intent leads from paid, web, and lifecycle programmes to a qualified demo
• Own day-to-day operations across our primary paid channels — Google Ads and LinkedIn Ads — with scope to expand into platforms like X, Reddit, and more
• Run conversion optimisation across our website — landing pages, CTAs, forms, and key buyer journeys — to lift demo requests and qualified lead volume
• Own lifecycle and email marketing — nurture sequences, post-event follow-up, dormant-lead reactivation, newsletter operations, and the HubSpot workflows behind them
• Support our events strategy with paid promotion, pre and post-event nurture, and the follow-up sequences that convert in-person presence into pipeline
• Report on and analyze campaign and programme performance in HubSpot, automating reporting and sharing insights with Sales and leadership

Who we're looking for

• Hands-on and experimental - you're comfortable owning accounts and budgets day-to-day, running tests, and iterating quickly on what the data tells you
• Proficient with attribution and CRM tools like HubSpot, with a clear understanding of how paid activity maps to pipeline
• Technically curious and able to get up to speed fast on ML/AI concepts - enough to speak the language of the audience you're reaching

Experience requirements

• 3+ years hands-on experience in B2B growth, paid acquisition, or a commercially rigorous field
• Hands-on experience with Google Ads and LinkedIn Ads
• Experimental — you're comfortable owning accounts, budgets, and programmes day-to-day, running tests, and iterating quickly on what the data tells you
• Proficient with attribution and CRM tools like HubSpot, with a clear understanding of how paid, web, and lifecycle activity map to pipeline
• Quick to pick up new tools and workflows — you're already using AI to work faster and smarter, and you're curious about where it goes next
• Technically curious and able to get up to speed fast on ML/AI concepts — enough to speak the language of the audience you're reaching

Why Encord?

• Competitive salary, commission, and equity in a high-growth start-up
• Strong in-person culture — most of the team works from our London office 3+ days/week
• 25 days annual leave + UK public holidays
• Annual learning & development budget
• Travel for customer visits, events, and conferences across the UK and Europe
• Company lunches twice a week
• Monthly socials & bi-annual team offsites