Paid Social Marketing Manager

Paid Social Marketing Manager

Enpal is the #1 green unicorn in Europe.

Born in Berlin in 2017 and active in Italy since 2023, Enpal has more than 100,000 satisfied customers.

The company's goal is to become the reference point for its customers for their 360-degree energy independence: through photovoltaic, wallbox, and heat pump, all integrated by digital technologies and experiences.

Job Description

Join the Growth Marketing team of Enpal Italia and play a key role in our expansion in the Italian market. As a Paid Social Marketing Manager, you will be responsible for the strategy and operation of video and display advertising campaigns on Meta, TikTok, and YouTube, with a concrete focus on performance and creativity.

You will autonomously manage significant budgets, explore new channel opportunities, and connect thousands of Italian families with Enpal's mission: to bring solar energy to every home.

What you will do at Enpal:

• Develop and manage innovative marketing campaigns managing important budgets on Meta, TikTok, and YouTube ads to achieve lead generation goals.
• Create content (videos and statics) for social campaigns.
• Analyze the market, consumers, and competitor activity.
• Measure the performance of your campaigns by analyzing all funnel metrics.
• Manage relationships with account managers of Meta, TikTok, and YouTube and with influencer marketing agencies and UGC content.
• Proactively propose new marketing channels and new opportunities for the team.

Qualifications

· You have 2 or more years of experience in similar roles.

· You have a bachelor's, master's, or university degree in Marketing and/or Economics.

· You have an analytical and data-based approach and can comfortably analyze data on Excel and the main analytics tools (GA, Tableau, clarity, etc.).

· You can devise, write, and create engaging video and graphic content for social media (CapCut, Adobe Premiere Pro, Canva, Figma, Photoshop).

· You know how to manage the Meta Ads, TikTok Ads, and YouTube Ads panel.

· You are constantly discovering the perfect content through A/B testing and targeting strategies.

· You can identify the most relevant data and propose creative solutions to improve performance.

· You can research and analyze microdata to profile the most targeted users.

· You can develop benchmarks to monitor competitor activity.

· It is considered a plus if you can develop landing pages for your campaigns with Webflow or AI tools.

· You speak fluent English.

Additional Information

At Enpal, we are proud of the diversity of our team. No decisions are made based on skin color, religion or religious belief, ethnic or national origin, nationality, gender identity, sexual orientation, disability, or age, neither during hiring nor during employment. Enpal is synonymous with a safe workplace and fights against discrimination and harassment of any kind.