Downstream Marketing Leader

Downstream Marketing Leader

Hi! I'm Bobby, the Chief Commercial Officer for EnsoData. We are seeking a strategic and results-driven Downstream Marketing Leader to lead the execution of marketing initiatives for our healthcare medical device portfolio. This person must be passionate about making healthcare better!

This role will focus on driving product adoption, customer engagement, and market growth post-launch. The ideal candidate has experience in healthcare or medical devices, understands the complexities of regulated markets, and can translate clinical and technical features into customer-centric value propositions.

This hybrid position in Madison, WI offers a flexible work environment, competitive salary of $115,000 to $140,000 along with bonus program, stock options and generous benefits, including paid time off.

About EnsoData

EnsoData strives to make healthcare more accurate, efficient, and affordable through waveform artificial intelligence (AI) technology. Using AI and machine learning, our software analyzes billions of data points collected from sensors placed throughout the human body. Our first solution, EnsoSleep, reduces the time clinicians spend analyzing, scoring and managing sleep studies. This results in a simplified and accelerated patient testing, diagnosis, and treatment workflow. Our AI-powered technology has the capability of informing health decisions beyond sleep medicine, from monitoring patient health in the ICU or through wearables, to detecting and capturing seizure data, to providing earlier detection of heart disease, diabetes, stroke, and Alzheimer's.

Here is a little about what we are doing in the world of sleep medicine...

EnsoSleep - FDA-Cleared PSG and HSAT Scoring and Study Management

EnsoSleep PPG - FDA-Cleared, AI-Powered Sleep Diagnosis Using Pulse Oximeters

Here is a link to learn a little about our Celeste app!

EnsoTherapy - AI-Powered PAP Therapy Adherence Support

Key Responsibilities

Commercial Strategy & Execution

• Develop and implement comprehensive marketing plans to support product launches and achieve revenue targets.
• Manage the full product lifecycle, including introductions, transitions, and phase-outs.

Go-to-Market & Sales Enablement

• Define product messaging and positioning that differentiates offerings in the marketplace.
• Create sales enablement materials, collateral, and training programs to support sales team effectiveness.

Market & Customer Expertise

• Maintain a deep understanding of customer needs, market dynamics, and competitive landscape.
• Build and leverage relationships with Key Opinion Leaders (KOLs) and key customers to gather insights and foster advocacy.

Cross-Functional Collaboration

• Partner with Upstream Marketing, Product Development, and Regulatory team members to ensure alignment on product strategy and messaging.
• Serve as the primary liaison between Marketing and Sales to drive adoption and market success.

Performance Analysis

• Define, track, and report on key performance indicators (KPIs) for marketing initiatives.
• Analyze campaign performance and sales data to optimize strategies and improve ROI.