Partner Marketing Manager

Partner Marketing Manager

At Epignosis, we build workplace learning software that enables more than 70,000 teams worldwide to offer training to millions of people. Our portfolio of tools can be used by organizations of any size and includes TalentLMS - a zero-overhead cloud LMS, eFront - an enterprise LMS, TalentCards - a mobile app for training the deskless workforce, and TalentHR - a lightweight HRIS to manage people ops. We are competing with the world's top eLearning solutions and we aim at becoming world's #1.

We're on a mission to democratize training by developing simple, accessible, and affordable software. We count 12,000+ companies as customers and with more than 11 million users logging in to use our platforms, we are a much-loved global leader in learning tech. At home, we are quickly becoming one of the largest SaaS company to come out of Greece.

We're looking for a highly motivated and independent Partner Marketing Manager to join our team. This is a unique opportunity to build and lead our partner marketing function from the ground up. You'll be a key player in driving the success of our VAR, Affiliate, Technology Integration, and Content Solutions programs.

As a versatile all-rounder, you'll be responsible for the entire partner marketing lifecycle; working with the CMO and VP, Global Partners Ecosystem on strategy, planning, and hands-on execution. You'll work closely with our partners to create and launch co-marketing campaigns that drive awareness, generate leads, and grow revenue.

Responsibilities

As a Partner Marketing Manager, you will:

• Develop and execute partner marketing strategies that align with our business goals and partner program objectives.
• Craft marketing plans for each stage of the partner lifecycle to maximize engagement and growth.
• Create comprehensive sales and marketing toolkits for partners, including pitch decks, battlecards, case studies, webinars, and co-branded assets to drive pipeline and revenue growth.
• Develop and manage partner onboarding and ongoing enablement campaigns and training content to ensure partners are equipped for success.
• Plan, execute, and optimize integrated marketing campaigns with and through partners (email, social, events, webinars, content syndication).
• Analyze campaign performance to ensure we're achieving maximum ROI.
• Develop compelling communications for our partners, such as newsletters, sales enablement materials, portal / product updates, campaign templates, and launch / joint announcements to enable partner success.
• Collaborate with internal teams to showcase and promote joint success stories, testimonials, and align partner activities with company GTM priorities.
• Track and report on KPIs such as partner-sourced revenue, influenced pipeline, MQLs, and campaign ROI.
• Support partner participation in industry events and webinars.
• Lead and execute co-marketing initiatives with our top-tier partners.