Director, Marketing Analytics

Director, Marketing Analytics

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

The Director, Marketing Analytics, will serve as the senior leader responsible for transforming marketing data into actionable insights that drive business growth. This role will oversee the design and execution of analytics frameworks across all marketing channels, leveraging first- and third-party data to measure campaign effectiveness, optimize spend, and uncover opportunities for growth.

Reporting to the VP, Growth Marketing & CRM, this leader will partner closely with growth marketing, CRM, product, data engineering, and executive teams to ensure analytics informs our marketing strategy at every level. The Director will champion a culture of test-and-learn, build and coach a lean team of high-performing analysts, and lead the adoption of advanced methodologies including attribution modeling, media mix modeling, and predictive analytics.

The ideal candidate has deep expertise in marketing measurement, data storytelling, and executive-level communication, with a proven track record of driving impact through analytics in a multi-channel marketing environment.

Responsibilities

• Lead the marketing analytics function across paid media, CRM, website, and retail channels, ensuring consistent measurement frameworks and actionable insights.
• Design, implement, and evolve attribution and media mix models to measure ROI across channels and inform budget allocation.
• Partner with marketing leadership to define KPIs, dashboards, and scorecards that tie performance metrics directly to business outcomes.
• Work closely with data engineering teams to ensure clean, accurate, and timely data pipelines from Martech platforms, CDPs, and data warehouses.
• Develop testing strategies (A/B, multivariate, incrementality) to evaluate campaign impact and optimize performance.
• Deliver insights and recommendations to senior leadership, using data storytelling to influence strategy and decision-making.
• Oversee advanced analytics projects including predictive modeling, customer lifetime value forecasting, churn analysis, and member segmentation.
• Partner with business intelligence and strategy teams to create marketing forecasts, budget models, and performance projections.
• Manage external vendor and platform relationships (analytics tools, MMM partners, data providers) and evaluate new technologies.
• Experienced in building and leading small, high-performing teams, fostering curiosity, rigor, and continuous improvement.
• Champion a culture of data-driven decision-making across the organization, ensuring all stakeholders have access to the insights they need.
• Ensure compliance with evolving data privacy regulations (GDPR, CCPA) in all marketing data collection and usage.

Qualifications

• Bachelor's degree in Analytics, Statistics, Economics, Marketing, or related field; advanced degree (MBA, MS) preferred.
• 7+ years of experience in marketing analytics, with at least 2 years in a leadership role.
• Expertise in analytics platforms (Google Analytics/GA4, Adobe Analytics), visualization tools (Tableau, Looker, Power BI), and SQL/Python/R for data analysis.
• Strong experience with attribution methodologies, media mix modeling, and advanced statistical techniques.
• Proven track record of influencing executive decisions through data storytelling and strategic insights.
• Exceptional leadership and team management skills, with experience building and scaling analytics teams.
• A highly analytical mindset with strong business acumen and ability to balance rigor with actionable recommendations.
• Familiarity with compliance and data governance best practices related to consumer data.

Salary Range: Min $175K – Max $200K + Bonus eligibility

Additional Information

As a member of the Equinox team you will receive:

• Competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.