Senior Marketing Specialist

Senior Marketing Specialist

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.

Job Description

The Marketing Specialist is required to assist with the execution and tracking all of the marketing activities and campaigns across both physical and digital platforms and channels (marketing automation platforms, marketing email distribution, social media, websites UX/UI design optimization). These activities require the brief, design, production and edition of draft content and final arts for both traditional and digital media channels for all B2B and B2B2C requirements according to brand guidelines: adverts and banners, brochures, articles, blog posts, websites maintenance, emails, presentations, campaigns, video edition and more. Also management and facilitation of all marketing collateral materials and PPTs for Sales teams. You will report to the Sales Director. You will also assist with physical events and sponsorships for both external and internal audiences.

General Marketing

• Help conceptualize and implement marketing campaigns from brief to lead generation - physical and digital
• Brand guidelines advocator
• Complete advanced design tasks
• Create templates for development teams according brand guidelines and UX/UI experience
• Help with managing publications and monitoring social media accounts
• Create/validate content for internal / external communications
• Conduct basic market and competitor research

Administration

• Administration (Marketing briefs, updating records, taking stock)
• Source quotes for branded materials
• Assist the Marketing team with administrative tasks
• Organization and collateral for events coordination
• Product sheet creation and related research

Digital Responsibilities

• Creation and distribution of email campaigns (Eloqua)
• Database (for marketing) administration of SharePoints (including liaison with data administrators, sales, and other team members to ensure accuracy)
• Website content creation
• Help with social media campaigns and team managing digital SEM campaigns

Qualifications

• +3years of experience working in Marketing departments
• Experience elaborating content in Native Turkish and English
• Experience leading collaborating with Marketing campaigns
• Experience in Design tools (i.e. Adobe, Photoshop, Video, and Web UX/UI)
• Experience in PowerPoint presentations edition
• Experience in CMS tools (i.e. WordPress)
• Knowledge of CRM tools (i.e. Salesforce)
• Experience in marketing automation platforms (ORACLE, Eloqua)

Additional Information

Experian is committed to diversity and all external recruitment will support the achievement of our Employment Equity goals. Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act. Experian takes data privacy seriously. By submitting your CV and applying for this position, you agree that you have read and accept the Recruitment Privacy Notice which sets out how we process the personal information that you share with us.