Director, Digital Marketing Programs

Director, Digital Marketing Programs

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

The Director, Digital Marketing Programs will lead the strategy, execution, and optimization of North America marketing programs with a mandate to accelerate regional pipeline. This leader will place digital marketing at the core of theatre wide demand generation—ensuring omni-channel campaigns, paid media, and digital optimization fuel pipeline creation, revenue growth, and measurable ROI. They will unify digital strategy, creative execution, marketing operations, and field alignment into one high-performing engine, accountable for both pipeline impact and return on marketing investment. The ideal candidate is both a strategic thinker and a hands-on operator, with deep expertise in digital channels and a proven ability to turn data into insights that shape marketing strategy, and demonstrate clear business outcomes.

Key Responsibilities

1. Strategy & Leadership

• Lead the vision, priorities, and operational model of the North America Regional Demand Centre with a digital-first mindset.
• Define marketing strategies that combine digital, paid media, and account-based motions to drive pipeline.
• Partner with channel, field marketing & sales leadership as well as corporate teams (including industry and integrated marketing, PMM) to ensure strategies and programs are defined, adapted, and executed in ways that support account engagement, customer acquisition, and revenue outcomes relevant for the NAMER region.

2. Measurement & Reporting

• Define and report KPIs including digital engagement, MQLs, meetings, opportunities, and influenced revenue.
• Evaluate omni-channel campaign performance and share insights with leadership to drive optimization.
• Build a culture of data-driven decision-making within the marketing team with a focus on continuous funnel optimization. This includes partnering with BDRs and sales on feedback loops for lead quality, and adapting campaigns to improve conversion across every stage of the funnel.

3. Team Leadership & Development

• Lead, coach, and inspire a team of marketers across digital, campaign strategy, and operations.
• Foster innovation by encouraging new approaches in digital, creative, and omni-channel demand generation.
• Provide continuous development opportunities for team members to grow as digital-first marketers.

Qualifications

Education

• Bachelor's degree in Business, Marketing, or related field required; MBA preferred.

Experience

• 10+ years of B2B marketing experience, with strong emphasis on digital marketing and demand generation.
• Proven success leading omni-channel campaigns and digital strategies that delivered measurable pipeline.
• Experience managing multi-functional marketing teams (digital, field, creative, operations).
• Deep understanding of digital platforms, paid media, marketing automation (Marketo), and CRM (Salesforce).
• Knowledge of enterprise IT solutions (security, networking, cloud, SaaS) is preferred.

Skills & Competencies

• Leadership experience developing high-performing marketing teams.
• Expertise in digital strategy, SEM, paid media, and social.
• Excellent collaboration and relationship-building across marketing, sales, and product teams.
• Strong analytical skills with the ability to translate digital metrics into business insights.
• Exceptional communication and presentation skills for executives and stakeholders.