Mgr Marketing

Marketing Manager

As the Marketing Manager at FedEx, you will be responsible for developing and implementing marketing strategies aimed at increasing market share and profitability across our business. You will conduct thorough market research to identify strategic growth opportunities and drive new business initiatives. Your role will involve designing and executing marketing campaigns tailored to acquire new prospects and nurture existing customer relationships.

Key Responsibilities:

• Establish, develop, and implement regional to local marketing strategies to increase market share and profitability across FedEx business.
• Conduct market research and drive strategic growth and new business opportunities.
• Design and develop a strong value proposition and customer experience to meet our distinctive business demand across targeted segments.
• Plan and execute marketing campaigns to acquire new prospect, which include nurture to retain our existing customer base.
• Responsible for resourceful planning, managing, reporting, and coordinating projects/initiatives to implement changes in accordance with market priorities.
• Develop and manage marketing budgets for the country, ensuring efficient use of resources and investment.

You Will Be A Great Fit If You Have:

• Bachelor's Degree in Marketing with major in marketing research or strategic marketing, Finance/Economics, Engineering or related analytical fields.
• Five (5) years of work experience 5 in strategic marketing planning within a regional setting.

Knowledge, Skills and Abilities

• Excellent verbal and written communication skills for effective interaction with internal teams, external partners, and stakeholders.
• Ability to adapt to changing market conditions and implement strategies that respond to evolving business needs.
• Keep abreast on industry and market trends, preferable someone with extensive experience in e-commerce, air freight and international logistics.
• Demonstrated strong creativity in developing unique and effective marketing campaign.
• Strong analytical ability, demonstrating a deep understanding of business acumen and the strategic thinking required to drive substantial growth in market share.
• Proven experience in building and leading high-performing team.
• In terms of experience – sales support, selling skills + consultation
• Basic programming – macro on excel
• Existing development/developer team who will work together with them
• Nice to have: mandarin language proficiency
• (because client expansion, clients majority is from china)