Product Marketing Manager

Product Marketing Manager

Fenergo is the leading provider of Client Lifecycle Management (CLM) solutions that digitally transform how financial institutions, asset management/servicing, fintech and corporate firms onboard and manage clients throughout their client lifecycle.

Its software digitally orchestrates every client journey from initial Know your Customer (KYC) and client onboarding, automating regulatory compliance and enabling continuous monitoring throughout the client lifecycle (transaction monitoring, perpetual KYC), all the way to client offboarding.

Fenergo is recognized for its in-depth financial services and regulatory expertise and out-of-the-box rules engine which ensures financial institutions are future-proofed against evolving Environmental, Social and Governance (ESG), KYC, Anti-Money-Laundering (AML), tax and prudential regulations across 120+ jurisdictions.

Headquartered in Dublin, Ireland, Fenergo has offices in North America, the UK, Poland, Spain, South Africa, Asia Pacific, and the United Arab Emirates.

The Product Marketing Manager is a core member of Fenergo's go-to-market engine, responsible for developing and executing product marketing strategies that drive revenue growth, market awareness, and customer adoption.

This role will partner closely with Product, Sales, Marketing, and SME teams to deliver compelling product positioning, effective enablement content, and high-impact go-to-market programs. The ideal candidate is a strategic thinker with a strong execution mindset, able to translate product capabilities into customer value and ensure our offerings stand out in a competitive market.

Duties and Responsibilities:

• Positioning & Messaging
• Develop differentiated positioning, value propositions, and messaging frameworks for assigned products and solutions.
• Ensure consistency and clarity of messaging across all customer-facing channels and materials.
• Maintain a deep understanding of market trends, competitive offerings, and buyer personas.
• Go-to-Market Execution
• Support the planning and execution of product launches, coordinating with cross-functional teams.
• Develop sales enablement assets including battlecards, pitch decks, competitive briefs, and product one-pagers.
• Collaborate with Demand Generation to design campaigns aligned to product priorities.
• Market & Competitive Intelligence
• Conduct ongoing analysis of competitors, market shifts, and customer needs to inform product and GTM strategy.
• Act as the "voice of the customer" to Product Management, providing feedback from the field.
• Cross-Functional Collaboration
• Partner with Product to translate technical capabilities into market-ready value propositions.
• Work with Sales to ensure readiness to position and sell products effectively.
• Collaborate with Customer Success to identify upsell/cross-sell opportunities and promote adoption.