Head Of Performance Marketing

Head Of Performance Marketing

Ferryhopper is revolutionizing online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 180 ferry companies across 35 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travelers and keep improving our services.

We're now looking for a Head of Performance Marketing to lead our paid advertising strategy and drive growth across all channels. This is a key role within our Marketing team, responsible for shaping Ferryhopper's acquisition strategy, optimising spend, and managing a growing team of performance marketers.

Responsibilities include:

• Develop and own the annual paid media strategy and budget across all major channels (Google Ads, Meta, Apple Search Ads, Display, YouTube, etc.), aligned with company goals.
• Lead and manage the Performance Marketing team, including hiring, onboarding, coaching, and performance management.
• Monitor and optimize campaigns on a weekly and monthly basis, ensuring strong ROAS and efficient cost per acquisition.
• Partner cross-functionally within Marketing and with other functions such as Product and BI to align performance efforts with broader marketing and business objectives.
• Design and implement a structured testing roadmap for creatives, bidding strategies, audiences, and landing pages.
• Evaluate new growth opportunities, channels, and technologies to expand Ferryhopper's reach and efficiency.
• Collaborate with external partners and agencies where needed, ensuring alignment with in-house strategies.