Senior Performance Marketing Specialist - Remote Eligible

Senior Performance Marketing Specialist

Ferryhopper is revolutionizing online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 180 ferry companies across 35 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travelers and keep improving our services.

We're now looking for a Senior Performance Marketing Specialist to support and scale our paid acquisition efforts across key digital channels. This is a high-impact role within our Marketing team, responsible for executing, optimizing, and expanding performance campaigns to drive measurable growth.

You will work closely with the Head of Performance Marketing to implement the paid media strategy, manage significant budgets, and continuously improve performance across channels.

As our Senior Performance Marketing Specialist, you will:

• Plan, build, and optimize paid media campaigns across major channels (Google Ads, Meta, TikTok, Apple Search Ads, Display, YouTube, etc.), ensuring alignment with overall acquisition goals.
• Own end-to-end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch.
• Manage day-to-day campaign performance, continuously optimizing bids, budgets, targeting, placements, and creatives to maintain strong ROAS and efficient cost per acquisition (CPA).
• Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels.
• Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings.
• Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency.
• Identify and execute scaling opportunities within existing campaigns, as well as expansion into new segments, geographies, and audience types.
• Prepare regular performance reports and deliver actionable insights and optimization recommendations to the Head of Performance Marketing and CMO.
• Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency.