Account - based Marketing (ABM) Manager - Remote Eligible

Account-Based Marketing Manager

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and financial audit. Put simply, we build software for the people who enable trust between businesses. We're based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide's team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth. As an early stage start-up employee, you'll have the opportunity to build out the future of business trust. We make audit practitioners' lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

We are seeking an Account-Based Marketing Manager to lead and scale deeply personalized ABM programs across our target accounts. This role bridges Marketing, Sales, RevOps, and Customer Success to develop and execute high-impact, multi-threaded engagement strategies that accelerate pipeline, increase deal velocity, and build long-term strategic partnerships.

This role requires both strategic thinking and operational excellence. You will be responsible for defining account strategy, prioritization frameworks, and engagement roadmaps, while also owning end-to-end execution of ABM programs, from planning and content orchestration to launch, measurement, optimization, and reporting.

This is not campaign marketing; it is precision, partnership-driven ABM built for complex buying groups and enterprise decision-makers. This role carries clear pipeline generation and influence targets tied directly to revenue outcomes.

Strategic ABM Execution (1:1, 1:Few, 1:Many)

• Develop and execute integrated ABM strategies across tiered account segments
• Create comprehensive account strategies aligned to business objectives, revenue targets, and Sales priorities
• Map buying groups and influence across executive and regional stakeholders
• Design coordinated multi-channel engagement across digital, content, executive outreach, ads, gifting, and field activation
• Create personalized assets including messaging frameworks, landing pages, thought leadership, and executive-level plays

Revenue and Pipeline Accountability

• Own defined pipeline generation and pipeline influence targets across priority accounts
• Drive measurable impact on opportunity creation, acceleration, and expansion
• Partner with Sales and Customer Success to align ABM programs to active deals, whitespace, and expansion strategy

Sales and GTM Partnership

• Collaborate closely with Sales, Marketing, and Customer Success to identify target accounts, define ICPs, map buying groups, and align go-to-market plays
• Develop a deep understanding of deal strategy, account dynamics, competitive positioning, and AE priorities to align ABM plays directly to opportunity progression and revenue goals
• Drive buying-group saturation and executive engagement across top accounts, tailoring programs to deal stage, blockers, and strategic objectives
• Present performance insights, pipeline impact, and strategic recommendations to cross-functional leadership

Account Ecosystem Integration

• Tailor messaging and thought leadership to align with each account's innovation narrative
• Embed our brand within account ecosystems (e.g., personalized hubs, co-branded assets, executive positioning)
• Partner with internal champions to co-create messaging they confidently support publicly

Measurement, Optimization and Scale

• Track account penetration, engagement depth, pipeline influence, velocity, and ROI
• Manage and optimize the ABM tech stack; Hubspot, Tableau, Inlfu2, Usergems, and Sendoso
• Leverage agentic AI and automation to increase personalization at scale, streamline execution, and improve decision-making efficiency
• Translate performance data into strategic adjustments and proactive account actions
• Build scalable, repeatable ABM playbooks to expand impact across strategic accounts

What Success Looks Like

• Achieving and exceeding defined pipeline generation and influence targets
• Measurable acceleration of deal velocity and expansion within target accounts
• Increased executive engagement and buying-group reach
• Strong alignment and execution cadence with Sales and Customer Success
• Sustained account visibility that compounds awareness and trust over time

What We're Looking For

• 5+ years of B2B marketing experience, with direct ABM ownership in SaaS or enterprise technology
• Proven track record of driving measurable revenue impact (pipeline creation, acceleration, influence)
• Experience partnering closely with enterprise Sales teams
• Strong analytical skills and comfort translating data into strategy
• Experience with Hubspot, Tableau, Inlfu2, Usergems, Sendoso and working with external agency support
• Strategic thinker with hands-on execution capability
• Strong cross-functional communication and executive presence

More about Fieldguide:

• Fearless - Inspire & break down seemingly impossible walls.
• Fast - Launch fast with excellence, iterate to perfection.
• Lovable - Deliver happiness & 11 star experiences.
• Owners - Execute & run the business with ownership.
• Win-win - Create mutual value & earn trust for life.
• Inclusive - Scale the best ideas with inclusive teams.

Some of our benefits include:

• Competitive compensation packages with meaningful ownership
• Flexible PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules