Video & Digital Marketing Specialist

Video & Digital Marketing Specialist

FWF is a third-party logistics and transportation company headquartered in Grand Rapids, MI. Together, we have paved the way in the transportation industry since our founding in 2012. Our award-winning culture is devoted to empowering people and collectively fostering an environment of excellence as we strive to uplift our teammates, partners, and customers to create a lasting impact. As a 3PL, we specialize in full truckload (TL), less-than-truckload (LTL), drayage, rail, and international ground and air freight.

FWF is seeking a results-driven content creator who thrives at the intersection of video production and digital marketing. In this multi-media role, you'll concept, film, and edit high-impact video content for social, web, and paid campaigns, and pair it with a smart SEO, blog, and website strategy to drive measurable results. You'll work hands-on with our VP of Marketing and Communications and our Marketing Content Specialist to create cohesive campaigns that connect with our audiences across every channel.

Your Primary Responsibilities:

• Plan, shoot, and edit videos for organic and paid social, OTT, website, and other campaigns.
• Collaborate with VP of Marketing on SEO and AEO strategies, and execute on those to grow organic traffic, improve rankings, and maintain overall website health.
• Create and maintain blog calendars, and work with Content Specialist to help optimize posts for SEO.
• Drive strategy and execution for paid social campaigns and other digital tactics to ensure content reaches the right audiences.
• Work closely with marketing leadership to build and execute cohesive, cross-channel campaigns.
• Keeping an eye on organic traffic, video engagement, etc and help make data-driven decisions and recommendations for improvements.
• Maintain organized digital asset libraries to keep content accessible and easy to use.
• Keep up with industry trends in video, SEO, and digital tools, and recommend new platforms and tools that drive growth.

What We're Looking For:

• 2+ years of hands-on videography shooting and editing experience
• 2+ years of experience in digital marketing, including things like SEO/AEO, website optimization, paid ad campaign management, or blog strategy
• Bachelor's degree in related field or equivalent work experience
• Highly skilled in Adobe Suite including Premiere Pro, After Effects, etc.
• Strong understanding of lighting, cinematography, and audio recording techniques
• Experience with interview subjects, helping them feel comfortable in front of a camera and offering direction during filming
• Hands-on experience with WordPress CMS
• Knowledge of Google Analytics, SEMRush, or other SEO/keyword research tools.
• Proven ability to produce content that drives measurable results
• Experience creating motion graphics
• Experience optimizing video for paid/organic channels (social, OTT, etc)
• Excellent organization, time management, scheduling, and project management skills
• Strong written and verbal communication skills
• Ability to work collaboratively or independently
• Must have reliable transportation
• Flexibility to work outside of traditional business hours occasionally to capture content (no more than 2-3 times per quarter)
• Full-time, on-site presence at our office in Kentwood, MI with occasional work-from-home time discussed on an as-needed basis

Bonus Points:

• Experience in a B2B industry
• Paid media experience (ad setup, audience targeting, creative testing)
• Familiarity with OTT campaign measurement and attribution
• Experience managing vendor relationships or budgets for media/production

What We Offer:

• Comprehensive benefits package including health/dental/vision/life insurance
• 401k retirement plan with company match
• Paid time off and paid holidays
• Transparent, people-first culture
• Discounted gym memberships (YMCA or Classpass)
• Paid parental leave
• Dependent care reimbursement accounts
• Employee assistance and discount programs
• Casual dress code
• All necessary tools and resources to do your job well

At FWF, we embrace diversity and are committed to creating an inclusive environment where every individual is respected and valued. Our values - Show don't tell, honor your word, impact those around you, education creates excellence, leadership beyond title, and do what it takes - guide us in promoting equal opportunity and fostering a culture that thrives on equality.