Marketing And Audience Development Manager, FT Live

Marketing and Audience Development Manager

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

We're seeking a results-oriented Marketing and Audience Development Manager to join our high-performing and agile marketing function. This dual-focus role primarily centres on planning, promoting, and implementing events to grow audience engagement and deliver quality leads to our clients. You will also support our Issuer and Investor Relations team with audience development and data strategy communications. This role is ideal for a strategist problem solverker with a passion for events, audience marketing and data-driven execution.

Key Responsibilities

Event Marketing (60%)

• Lead the planning and delivery of integrated, multi-channel marketing campaigns for events.
• Create compelling content across email, social, and web to drive attendance and engagement.
• Develop lead capture strategies and nurture paths with the wider marketing and sales teams.
• Analyse campaign performance and provide insights and recommendations.
• Manage budgets and stay current on event marketing trends.

Audience Development (40%)

• Maintain and update investor/issuer databases with a high level of accuracy.
• Pull and segment targeted lists from CRM platforms.
• Support content-led lead generation campaigns such as webinars and paid promotion.
• Assist in nurturing year-round audience engagement through data-driven content strategies.
• Provide reporting support for Investor Relations team initiatives and ensure GDPR compliance.

Required Skills and Experience

• Demonstrable experience in event marketing, audience development, or a similar role.
• Proven ability to deliver multi-channel event campaigns.
• Strong copywriting and content creation skills for promotional materials.
• Experience with CRM systems and event platforms.
• Data handling and segmentation experience, with attention to detail.
• Strong collaboration, organisation and time management skills.
• Analytical mindset, with experience using data to inform strategy.

Desirable

• Familiarity with the financial services industry or B2B events.
• Experience supporting lead nurturing and content marketing programmes.
• Knowledge of investor/issuer communication channels.

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.