Senior Account Director, New Business & Marketing
London, England, United Kingdom
If you're looking to continue your career in an award-winning global agency, then this might just be the role for you!
Why FleishmanHillard?
We have been named PRWeek's Global Agency of the Year and Best Places to Work; a "Standout Agency" on Advertising Age's A-List; NAFE's "Top 50 Companies for Executive Women" for six years running; and among our firm's award-winning work we've taken home 5 Lions at the Cannes International Festival of Creativity in previous years.
We are committed to creating an inclusive and equitable working environment for everyone. As the only PR Agency awarded EY's National Equality Standard (twice!), all applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.
The team
Our New Business and Marketing team sits at the heart of the agency, both globally and in the UK, playing a central role in shaping how the agency grows and shows up in the market. It brings together marketing, new business and strategic storytelling to create visibility, open doors with priority prospects, and help convert opportunities into long-term client relationships. From thought leadership and events to pipeline development and major pitch opportunities, the team works across the full growth journey.
Overview
This position is a high-profile role at the centre of our UK growth strategy, working closely with the Head of New Business & Marketing and senior leaders across the business. Sitting at the intersection of marketing, business development and strategic storytelling, you'll drive the UK marketing programme, building and managing the new business pipeline, and supporting high-value pitch opportunities. With exposure across multiple sectors, disciplines and major pitch moments, the role offers real variety, visibility and influence. It's ideal for someone who loves combining strategic thinking with action, thrives in a collaborative environment, and wants to play a meaningful role in shaping the future of the agency.
Day to day responsibilities include:
Marketing
- Own and execute the UK marketing programme
- Work with teams to develop content including thought leadership platforms for social, email and targeted paid media, events and strategic partnerships
- Work with practice, strategy, creative and digital teams to build and bring agency propositions and IP to market
- Identify new routes to market and create engagement strategies that build relationships before the brief lands
- Contribute to our awards strategy
Pipeline Development
- Build, manage and continuously refine strategic target prospect lists aligned to UK growth priorities
- Own pipeline hygiene, reporting and CRM discipline
- Monitor market trends, competitor movement and sector opportunities
Pitch Strategy & Conversion
- Support the development of high-impact credentials, chemistry meetings, RFIs, RFPs and strategic proposals
- Help shape win strategies - building and mobilising cross-functional teams around a clear strategy to win
Operational Excellence
- Partner with senior stakeholders across the business to align on growth priorities
- Maintain best in class credential, case study and biography libraries
- Improve systems, workflows and internal processes that support a modern, high-performing growth function – including championing smarter ways of working, including AI and automation
- Contribute to learning & development initiatives
About you:
- Senior or Account Director level experience within PR, communications, integrated marketing or business development
- Naturally curious. A winning attitude with high standards, and a sharp eye for quality. Combines strategic thinking, creative instinct, and commercial ambition with a genuine passion for building work that stands out - and wins
- Proven experience leading or contributing to strategic marketing programmes and/or new business initiatives
- Exceptional writing, storytelling and presentation skills, with the ability to translate complex challenges into clear, compelling and commercially sharp propositions
- Strong commercial instinct and understanding of how agencies grow
- Experience influencing senior stakeholders and working effectively across matrixed teams
- Outstanding organisational and project leadership skills, with the ability to manage multiple high-priority workstreams simultaneously - with the ability/appetite to apply AI or automation tools to improve output and workflow efficiency
- Experience developing credentials, proposals, RFIs, RFPs or strategic pitch materials
If this sounds like you, we'd love to hear from you!
What we offer:
- A warm and friendly team with a fantastic portfolio of global and UK clients
- A truly global network, the opportunity to be part of multi-market campaigns, regularly working with colleagues across the globe.
- Global mobility, a programme of short-term or permanent exchange opportunities, particularly in EMEA or the US.
- A strengths-based L&D framework with an in-house coach and development opportunities for career defining work.
- Flexibility. We've fully embraced hybrid and flexible working. We have a great office and human contact remains an important element of our culture
- Work-life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it.
- Culture Club – from office manicures, nutritionists, inhouse massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get-togethers.
- Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee.
- A Career Guardian Scheme for underrepresented talent and mentorship opportunities
- Pro-bono comms, volunteer opportunities and personal charity matching
- 30 days of holiday plus a day off on your birthday (or that of your child), plus all days between Christmas and New Year and a buy-back scheme for those who want more.
- 6-12 week sabbaticals!
- BUPA medical cover – including 24/7 virtual GP, funded eye tests, fertility, and menopause support.
- Permanent Health Insurance
- Employee Assistance Programme (EAP)
- Generous Pension contributions, personal finance clinics and Life Assurance
- Discounted gym membership and FHeel Well reimbursement
- Cycle2Work scheme and season ticket loans
- Generous parental leave and emergency childcare provision
- Passion Project Grants – funding for your passions outside of work
- Retail, dinner or spa vouchers for key milestones
- Omnicom employee discounts across a variety of high-street retail, travel and entertainment venue
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Apologies in advance but due to the high volume of applications we receive we are unable to respond to every application individually.