Email Marketing Manager / Gestionnaire De Marketing Par Courriel

Email Marketing Manager / Gestionnaire de marketing par courriel

We are FlightHub Group, an ambitious team of people that created FlightHub and Justfly. Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, totaling 3 billion dollars in sales, and, whereas the pandemic may have slowed us down a little, we are coming back even stronger. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world.

We are looking for an Email Marketing Manager with 3+ years of experience to join our marketing team. This is a pivotal role where you'll drive our email marketing strategies across FlightHub, reaching millions of travelers worldwide. You will have the autonomy to design, execute, and optimize campaigns that align with our broader business goals in a highly competitive and fast-paced industry.

This role is perfect for a results-oriented email marketing professional who is ready to own the strategy, execution, and performance of our campaigns. Your expertise will help us build meaningful customer relationships, deliver personalized experiences, and achieve measurable growth.

What You'll Be Doing

Strategic Planning

• Research, plan, and execute robust email marketing strategies to engage and convert customers.
• Develop new ideas and initiatives to continually improve email performance and revenue.
• Set quarterly and annual performance goals in collaboration with stakeholders, focusing on maximizing revenue and ROI.
• Maintain a schedule of promotional emails to be sent on a regular basis.

Technical Execution

• Leverage Salesforce Marketing Cloud to design and automate email campaigns tailored to customer behavior.
• Build detailed customer data tables using MySQL, enabling precise personalization and segmentation.
• Build complex customer journeys using data-driven segmentation.
• Troubleshoot deliverability issues and resolve factors contributing to spam placement, understanding how ESPs like Gmail and Outlook treat various email types.
• Understand the basics of HTML (or similar scripting languages) and make simple changes when necessary, collaborating with developers for advanced needs.
• Manage and optimize push notifications using industry-standard platforms.

Performance Analysis and Optimization

• Monitor and analyze key performance metrics such as deliverability, open and click rates, conversion rates, opt-out rates, and more.
• Use internal databases and Looker to build dashboards and graphs for tracking custom KPIs and delivering deep and actionable insights.
• Design, execute, and analyze A/B tests to optimize subject lines, creatives, offers, and segmentation.
• Collaborate with developers and cross-functional teams to implement projects such as new signup points, new email templates, landing pages, or data flow to Salesforce Marketing Cloud Data Extensions.

Innovation and Trends

• Stay up to date with email marketing innovations, trends, and best practices, including design, data management, and external integrations with Salesforce Marketing Cloud.
• Identify opportunities for campaign optimization across the customer lifecycle, championing personalization and segmentation to improve engagement.

What You Bring

• 3+ years of proven experience in implementing and managing successful email/CRM campaigns.
• Expertise in email marketing strategy and tactics, with a strong focus on innovation and optimization.
• Advanced technical skills, including proficiency in SQL for database querying and automation.
• Strong analytical and problem-solving abilities with experience in data analysis and KPI monitoring.
• Basic understanding of HTML (or similar scripting languages) for email customization and troubleshooting is preferred.
• Ability to thrive in a fast-paced, competitive industry and stay ahead of emerging trends.

Why Join FlightHub Group?

Impact: Take ownership of our email marketing strategy and directly influence how millions of travelers engage with our brands.

Innovation: Be part of a team that embraces cutting-edge technology and marketing trends to stay ahead of the competition.

Collaboration: Join a passionate, high-energy team that values success, continuous improvement, and mutual support.

Culture: We celebrate our wins and push each other to excel, creating a dynamic and rewarding work environment.

Apply now to take your email marketing expertise to the next level and help shape the future of online travel with FlightHub Group!

* Please note this position is in Montreal, Quebec and on-site.

Show us your drive and join our team!