Freelancer - Senior Video Designer

Freelancer - Senior Video Designer

Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we're not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store's health category, we've spent 10 years earning trust at scale. Now, we're building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We're looking for a Senior Motion / Video Designer to support Creative Producers by editing and optimising UGC video assets for TikTok and Snapchat. This role focuses on speed, volume, and performance-driven execution across both organic and paid UA.

You will work with existing footage and transform it into high-converting creatives, with a strong focus on capturing attention in the first 3 seconds.

Responsibilities/tasks

• Direct-Response Design: Create high-converting UGC video ads for TikTok and Snapchat, with a strong focus on capturing attention within the first 3 seconds. Designing transitions, typography, motion graphics where needed.
• Iterative Execution: Work closely with Creative Producers and UA to analyse performance and iterate quickly, scaling winning creatives and improving underperforming ones. Supporting high-volume production with fast turnaround times.
• Collaboration: Partner with Creative Producers, marketing teams, and creators to deliver performance-driven, brand-aligned content
• Trend Awareness: Stay up to date with platform trends and native formats to keep creatives relevant and competitive
• Adapting and localising video assets for different markets
• Maintaining consistency with brand guidelines across all outputs
• Experimenting with AI tools to improve workflows and output

What success looks like

• High-performing video creatives that capture attention in the first seconds
• Consistent delivery of high-quality assets at speed and scale
• Fast iteration cycles driven by performance insights
• Strong contribution to UA performance through creative execution

Qualifications

Basic Qualifications:

• 5+ years of experience in motion design or video editing
• Strong portfolio demonstrating motion and solid design fundamentals (composition, typography, visual hierarchy)
• Strong experience with short-form UGC video (TikTok-first mindset)
• High proficiency in After Effects and Adobe Creative Suite
• Experience working with Figma
• Ability to produce high volumes of content without compromising quality
• Understanding of performance marketing basics (CTR, conversion, retention)
• Ability to work in fast-paced, iterative environments
• Experience using AI tools (e.g. Runway, Sora, Midjourney, ChatGPT)
• Fluent English with strong communication skills

Nice-to-have:

• Experience mentoring or supporting other motion designers
• Experience with localisation across markets
• Familiarity with video automation workflows (expressions, templates, MOGRTs)
• Basic 3D or advanced motion skills

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