Sr. Manager, Brand Marketing (hybrid)

Senior Manager, Brand Marketing

This hybrid position is located at our Corporate Office in New York City. Expectations for hybrid in-office schedule are three days a week, Tuesday, Wednesday, and Thursday. The Foot Locker marketing team is the heartbeat of Foot Locker, uniquely positioned to bring cross-functional departments together to develop and execute marketing programs. As the Senior Manager, Brand Marketing, you will be responsible for shaping and driving Foot Locker's long-term brand strategy to strengthen our market position, grow brand equity, and deepen consumer connection. This role focuses on brand storytelling, positioning, and creating innovative marketing campaigns that drive engagement and cultural relevance. This role will work cross-functionally to develop and execute brand initiatives that build Foot Locker's presence in the market, partnering closely with Creative, Product, and Merchandising departments along with external agencies. This candidate should have a keen understanding of the retail and consumer landscape, as they will ensure that the Foot Locker brand remains aspirational, differentiated, and aligned with key consumer trends.

Responsibilities:

• Lead the development of brand positioning, messaging, and marketing strategies that elevate the brand and resonate with key consumer segments
• Own brand guidelines and ensure consistency across all marketing channels
• Develop toolkits and brand marketing guidelines to support local execution
• Partner with the creative teams to develop compelling brand narratives that drive storytelling across digital, social, in-store, and experiential touchpoints
• Oversee brand campaigns that drive awareness and relevance, ensuring execution is aligned with business goals and key brand moments
• Manage and lead partnerships with agencies to drive innovative storytelling and consumer engagement
• Leverage research to inform brand strategies and identify whitespace opportunities
• Analyze consumer insights, market trends, and competitive landscape to inform brand strategy and positioning

Qualifications:

• Bachelor’s degree; marketing or related field preferred
• Minimum of 2 years experience as a people manager
• Passionate about sneakers, sneaker culture and/or the retail industry
• Minimum of 5 years of experience in brand marketing, preferably in retail, fashion, or consumer goods
• Strong knowledge of Microsoft Office (PowerPoint, Excel, Word)
• Presentation software experience especially in PowerPoint; Keynote a plus
• Knowledge of Adobe Creative Suite helpful
• Knowledgable in AirTable
• Deep understanding of brand strategy, consumer behavior, and cultural trends
• Experience managing external agencies
• Strong creative acumen and ability to translate brand vision into compelling marketing campaigns
• Ability to manage and execute campaigns and budgets of $10M+
• Experience leading integrated, multi-channel brand campaigns with measurable impact
• Strong project management skills with the ability to manage multiple initiatives and deadlines
• Excellent communication and collaboration skills with experience working across creative, digital, and product teams
• Proven ability to manage agency partners and external stakeholders

At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines: Cameras must be on for all virtual interviews. AI tools are strictly prohibited during interviews or assessments. All offers are contingent upon successful completion of a background check and ID verification. We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience. At this time, Foot Locker will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position.

Benefits: The annual base salary range is $105,000 - $120,000. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below. Foot Locker Benefits: Employee Discount Paid Time Off Medical | Dental | Vision Coverage 401(k) | Roth 401(k) Stock Purchase Plan Life Insurance Flexible Spending Account Opportunities for Advancement Tuition Reimbursement for Qualified Courses Strong Company Culture Employee Resource Groups