Senior Director, Digital Sales & E - commerce Growth - Remote Eligible

Senior Director, Digital Sales & E-Commerce Growth

We are seeking a dynamic and strategic Senior Director of Digital Sales & E-Commerce Growth to lead and scale Jeppesen ForeFlight's digital commerce strategy. This executive will own the vision, strategy, and execution for driving revenue growth through our self-serve and e-commerce channels, ensuring our digital customer experience sets the industry standard.

This role requires a blend of strategic leadership, commercial rigor, and technical fluency. You will work cross-functionally with senior leaders across Product, Engineering, Marketing, and Sales to shape how customers discover, purchase, and use our digital products—accelerating Jeppesen ForeFlight's transformation into a best-in-class digital commerce business.

Key Responsibilities:

• Drive revenue growth for digital self-serve and e-commerce channels, achieving sustained YoY revenue growth through digital customer acquisition, conversion, and retention
• Develop and execute a multi-year digital commerce growth strategy aligned with Jeppesen ForeFlight's broader business objectives
• Identify strategic opportunities for business model innovation, pricing evolution, and new digital revenue streams

E-Commerce & Customer Experience Excellence:

• Partner with Product, Design and Engineering leadership to transform digital purchasing and fulfillment experiences, ensuring frictionless customer journeys across ForeFlight and Jeppesen platforms
• Champion data-driven experimentation, continuously optimizing the digital funnel to improve conversion, reduce churn, and accelerate time-to-value
• Establish and scale best-in-class e-commerce operations, tools, and processes to support rapid growth globally

Cross-Functional Collaboration & Influence:

• Collaborate with Sales and Marketing teams to design integrated campaigns and digital journeys that drive upsell, cross-sell, and retention across customer segments
• Influence senior product and engineering roadmaps to align with commerce strategy, ensuring digital revenue is embedded as a first-class growth driver
• Represent the digital sales business in executive forums, shaping strategy and reporting progress to C-suite stakeholders

Insights & Market Leadership:

• Build a robust analytics and performance measurement framework to turn data into strategic insights and actionable growth initiatives
• Stay ahead of industry trends and benchmark against leading technology companies to ensure ForeFlight's digital commerce remains differentiated and competitive

Success Metrics:

• Significant year-over-year growth in digital self-serve bookings and revenue
• Improved customer satisfaction and NPS across purchasing and fulfillment experiences
• Increased digital channel conversion and reduced churn
• Demonstrated leadership impact on organizational alignment and digital transformation

Basic Qualifications:

• 10+ years of experience in digital sales, e-commerce, SaaS growth, or digital GTM leadership, with at least 3–5 years in a Director-level or equivalent role
• Proven track record of scaling digital revenue channels in high-growth or enterprise SaaS environments
• Strong technical fluency with digital platforms, APIs, commerce/fulfillment systems, and customer data stacks
• Demonstrated ability to lead cross-functional teams and influence product and engineering teams to deliver transformative experiences
• Data-driven operator with strategic thinking, analytical skills, and executive communication abilities

Preferred Qualifications:

• Experience with aviation, B2C SaaS, B2B SaaS, or other complex digital ecosystems
• Strong record of organizational influence and change management within digital transformation initiatives
• Executive presence and ability to communicate with C-suite and senior leadership
• MBA or equivalent advanced degree preferred
• Pilot or aviation enthusiast

About ForeFlight:

ForeFlight, a Boeing company, is the leading provider of advanced integrated software for the General, Business and Military Aviation markets worldwide. Founded in 2007 and joining the Boeing family in 2019, ForeFlight now offers ForeFlight Mobile EFB and Military Flight Bag for pilots, ForeFlight Dispatch for flight planners, Sentry portable ADS-B receivers, and a range of additional integrated products and capabilities serving the needs of pilots and flight departments around the world. ForeFlight has been recognized with numerous prestigious awards, including the Editors' Choice Award from FLYING Magazine for five separate years: 2011, 2012, 2013, 2023, and 2024. In 2023, ForeFlight also earned the FLYING Magazine Innovation Award, followed by the Readers' Choice Award in 2024. Additionally, ForeFlight was honored as the App of the Year by Aviation Consumer in 2011, and BuiltIn 2024 and 2025 best places to work.

Why You Should Join:

At ForeFlight, we know you want a rewarding career. To do that, you need challenging projects, a good work environment, and awesome coworkers. We believe in our employees, and we empower them to make a direct impact on our products and services messaging. We strive to provide ForeFlighters and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits package includes but not limited to the following:

• Medical, dental, vision insurance with Employer paid health premiums
• Open PTO Policy
• 401(k) with up to 10% company matching and immediate vesting
• 12 Weeks Paid Maternity Leave
• 4 Weeks Paid Paternity Leave
• Flight Training Rewards
• Tuition Stipend

Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $180,000-$240,000

This position is currently part of Boeing but is planned to transition to an independent company owned by Thoma Bravo, as part of a pending divestiture of the Digital Aviation Solutions organization. If you are selected for this role, your employment may initially be with Boeing (dependent on start date). Subject to final regulatory approvals and closing conditions, your employment may transfer to the divested business owned by Thoma Bravo at close. Additional details about this transition will be shared as they become available. By applying, you acknowledge and understand that this role is part of a transitioning business and may be subject to organizational changes including a new employer.