Channel Marketing Manager (15 Month Contract)

Channel Marketing Manager (15 Month Contract)

This is a 15 month contract position. The Channel Marketing Manager is responsible for the implementation and execution of retail channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU's). This associate will be skilled at working with cross-functional teams including SBU's, Digital/eBusiness, Sales, Marketing Services and Global Brand Management (GBM).

Job Description

Channel Management

• Collaborate with SBU Product Marketing teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
• Understand SBU P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines.
• Collaborate with Sales, Product Marketing, Marketing Services and GBM in the areas of:
• Growth initiatives
• Program development and implementation
• Research including competitive insights and recommendations
• Presentations and training delivery on new and existing products
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales and SBU partners.
• Partner with SBU's to develop customer channel plans directly tied to joint business planning shared objectives.
• Manage a comprehensive ongoing channel situation analysis that monitors sales, margin and volume across key products and customers. Develop improvement action plans to address unexpected challenges.
• Partner with Business Intelligence on the measurement and analysis of channel data relating to program/promotional effectiveness and make improvements based on insights.
• Partner with Sales and SBU's in the preparation and presentation of results in monthly/quarterly business reviews.
• Partner with Marketing Services to ensure development of visual and digital collateral to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.

Merchandising

• Partner with GBM and/or local marketing services in the design, creation and development of all merchandising programs, displays, and promotional vehicles.
• Seamlessly execute launch, communication and rollout of all merchandising activities and materials.

Qualifications

• Bachelor's degree in Marketing, Business or a related field is required; MBA is preferred.
• Minimum of 5 years of Sales and/or Marketing experience is required. Experience within the Consumer/Durable Goods industry is preferred.
• Advanced computer skills in Microsoft Office (especially Excel, Powerpoint, Word). Adobe Creative Suite is an asset.
• Demonstrated ability to influence, collaborate and build trust.
• Demonstrated solid financial acumen, analytical skills and problem-solving ability.
• Demonstrated ability to communicate effectively with all levels of the business and in front of customers.
• Ability to travel up to 10% of the time.

Additional Information

Company Description: Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Equal Employment Opportunity: FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.