Senior Channel Marketing Manager

Senior Channel Marketing Manager

Company Description: Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Job Description: As the Senior Channel Marketing Manager, Single-Family New Construction, B2B, you will drive business growth through strategic go-to-market initiatives and develop programs that strengthen loyalty to Moen's brand and channel partners. This role requires collaboration across Product Marketing, Sales, and Marketing Services to deliver tailored solutions and marketing materials that accelerate the growth of Moen's products and services. You will also build channel expertise, conduct channel analysis, and create customer plans that align with business objectives.

In this role, you'll work closely with the Single-Family New Construction sales team to support and execute their marketing needs. This includes promotions, trade shows, builder events, and networking sessions for builders. We're looking for someone with a strong marketing and sales background, who's confident working independently, and ready for frequent travel to attend and manage events.

We value individuals who can Think Fast, making informed, data-driven decisions that optimize go-to-market strategies and support rapid growth; Work It Together, partnering closely with cross-functional teams and channel partners to align plans and deliver results; and Make the Hard Call, balancing business priorities, customer needs, and long-term brand objectives with thoughtful, strategic choices.

Position location: This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective mid-2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing:

• Collaborate with Product Marketing teams to identify and implement growth initiatives within current product portfolios and new expansion areas.
• Understand P&L objectives to make sound, strategic go-to-market recommendations that drive both top- and bottom-line results.
• Work It Together with Sales, Product Marketing, Marketing Services, and Brand Development to deliver:
  • Growth initiatives
  • Program development and execution
  • Competitive research and insights
  • Product presentations and training delivery
• Build and maintain channel expertise through field travel, industry events, and competitive analysis, fostering close collaboration with Sales teams.
• Develop customer channel plans aligned with joint business planning and shared objectives.
• Provide input on brand and merchandising messaging to ensure alignment with channel strategies and deliver the best possible customer experience within accounts.
• Conduct ongoing channel situation analysis to monitor sales, margins, and volume across key products and customers; develop and implement improvement action plans.
• Partner with Business Intelligence to measure and analyze channel data, evaluate program effectiveness, and drive continuous improvements.
• Support Sales and the business unit with results reporting for monthly and quarterly business reviews.
• Collaborate with Marketing Services to develop 2D, 3D, and digital collateral that supports product launches, promotions, and channel-specific marketing programs.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of Sales and/or Marketing experience.
• Experience in B2B marketing
• Proficiency in Microsoft Office Suite.
• Strong financial acumen, analytical ability, and problem-solving skills.
• Demonstrated ability to influence, collaborate, and build trust across teams and with customers.
• Excellent written and verbal communication skills, including experience presenting to multiple levels of the organization and external partners.
• Ability to travel up to 30%.

Preferred Qualifications:

• MBA or advanced degree.
• Experience in CPG or building material industries.

Additional Information: Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105,000 USD - $165,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates' feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity: FBin is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBin is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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