Senior Manager, Performance Marketing

Senior Manager, Performance Marketing

We're seeking a growth-focused, consumer-obsessed Sr. Manager Performance Marketing will lead revenue marketing strategy across our direct-to-consumer business. You will be responsible for managing overall growth strategy - acquiring new customers, driving revenue across our Commerce storefronts, and delivering meaningful, data-driven engagement throughout the customer lifecycle.

This role blends performance marketing, content, storytelling, and digital merchandising — all in service of profitable, scalable DTC growth across physical products, connected devices, and subscription services.

Key Responsibilities:

• Own the strategy and execution of paid digital (Meta, Google, YouTube, TikTok, Amazon DSP), affiliates, and influencers to acquire and retain high-value DTC customers.
• Optimize for CAC:LTV, return on ad spend (ROAS), and media efficiency across channels.
• Partner with SEO, content strategists and UX teams to optimize product pages, landing flows, merchandising, and bundling strategies to improve conversion and AOV.
• Execute data-driven A/B tests to refine messaging, promotions, and funnel performance.
• Launch DTC-first campaigns for new product releases, seasonal promotions, and service offerings (e.g., app upgrades, subscriptions).
• Create integrated marketing programs that combine paid, owned, and earned media around life moments.
• Partner with Analytics team to build dashboards and reporting frameworks to monitor CAC, LTV, conversion rates, and subscriber growth.
• Forecast demand, build marketing mix models, and influence supply planning and site merchandising.
• Lead and grow a team of performance marketers, growth content strategies, and agency partners.
• Collaborate closely with CRM, Insight & Analytics, Creative, Product teams, and data science to build a seamless customer experience across the funnel.

Qualifications:

• Minimum 5 years of DTC marketing experience, with a strong track record in customer acquisition, performance media, and full-funnel campaign strategy.
• Experience managing 7-figure budgets and delivering revenue and margin growth through paid and owned channels.
• Proven success optimizing Commerce funnels and working with analytics tools like GA4, Amplitude, or Looker, Rockerbox.
• Strong cross-functional leadership and ability to influence creative, tech, and executive stakeholders.
• Experience with connected products, app-based services, or hybrid physical/digital consumer ecosystems.

Competencies:

• Drives Vision and Purpose
• Drives Engagement
• Manages Complexity
• Plans and Aligns
• Decision Quality