Digital And Brand Marketing Manager

Digital And Brand Marketing Manager

Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire

At Four Seasons, our brand is built on care, precision, and thoughtful storytelling. Digital channels play a vital role in how our guests discover, engage with, and return to our hotels.

We are seeking an experienced Digital and Brand Marketing Manager to lead digital performance and brand consistency across Four Seasons Hotel London at Park Lane and Four Seasons Hotel Hampshire. This is a senior, hands-on role for an intuitive and commercially minded marketer who understands luxury, values detail, and can translate brand into performance.

The role

The Digital and Brand Marketing Manager will manage the day-to-day execution and performance of our digital channels while safeguarding brand standards across two distinctive luxury properties. This role sits at the intersection of brand, digital performance, and data, requiring someone who can think strategically, act independently, and solve problems without heavy direction. You will work closely with on-property leadership, central marketing, and external agencies while maintaining ownership of execution and outcomes.

This role requires someone hands-on, comfortable being close to platforms, data, and content.

What you will do:

Digital and performance marketing

• Own day-to-day management of websites, email marketing, and key digital platforms
• Ensure websites are consistently updated, aligned with brand standards, and optimized for performance
• Manage digital reporting, pulling insights on traffic, engagement, and revenue contribution
• Analyse performance data and translate insights into clear recommendations and actions
• Partner with agencies on paid social and digital advertising, with a strong understanding of how campaigns are structured, measured, and optimized

Brand and visual stewardship

• Act as a brand guardian, ensuring visual consistency across digital touchpoints
• Confidently assess and apply luxury visual standards, assets, and tone of voice
• Manage and maintain branded assets and templates
• Use design tools such as Canva confidently to support day-to-day needs, adaptations, and content delivery

CRM and platforms

• Support CRM, email, and guest communication platforms
• Understand how digital channels support guest journeys, loyalty, and conversion

Stakeholder and cross-property working

• Work across both Park Lane and Hampshire, balancing brand consistency with local character
• Collaborate with senior hotel leadership on campaigns, performance, and priorities
• Embrace and operate within the Four Seasons brand framework while bringing thoughtful ideas and improvements forward

What we are looking for

• At least five years' experience in digital and brand marketing, ideally within luxury hospitality or a premium consumer brand
• Strong hands-on experience managing websites, email marketing, and digital platforms
• High level of comfort with data, reporting, and performance analysis
• Strong commercial mindset with an understanding of how digital drives revenue and brand value
• Confident visual judgement and brand intuition suitable for a luxury environment
• Experience working with agencies while retaining ownership and clarity internally
• Naturally curious, intelligent, and problem-solving oriented
• Able to work independently, take initiative, and think for yourself
• Open, adaptable, and genuinely interested in Four Seasons as a brand and culture

What we offer

At Four Seasons Hotel London at Park Lane, we support passionate people who want to grow, lead and build long term careers within a world class luxury brand.

• Competitive remuneration package offered, aligned with role scope.
• Excellent training and clearly defined career development pathways.
• Strong internal progression opportunities across London and the global Four Seasons portfolio.
• Holiday entitlement increasing with service up to 33 days.
• Company Sick Pay, increasing with service.
• Life insurance while on duty.
• Up to 20 complimentary nights at Four Seasons Hotels and Resorts worldwide, increasing with service, as well as heavily discounted rates at all properties.
• 50% discount across UK Four Seasons food and beverage outlets from day one for up to four guests.
• Complimentary meals while on duty in Zest, our staff cafeteria, with refreshments available throughout the day.
• Access to Wellhub, giving you access to all-in-one subscriptions provide access to gyms, support for fitness, mindfulness, therapy, nutrition and sleep.
• Bupa Dental Cover or Bupa Cash Plan.
• Enhanced maternity and paternity pay.
• Uniform with complimentary professional dry cleaning from day one.
• Season Ticket Loan and Cycle to Work scheme available.
• Access to Stream for greater pay flexibility and discounts.
• Employee recognition programmes including monthly awards and events.
• Annual themed team events plus regular social, charitable and sporting activities.

Why join us?

This role offers the opportunity to shape digital performance and brand presence across two iconic properties within a globally respected luxury brand. Four Seasons values thoughtful leadership, long-term thinking, and people who care deeply about craft, detail, and guest experience.

You will be trusted, supported, and given the autonomy to make an impact while working within a clear brand framework and collaborative culture.

If you are a senior digital and brand marketer who combines creativity with intelligence and commercial thinking, and who thrives in luxury environments where standards matter, we would be delighted to hear from you.

We look forward to receiving your application.