Associate Director Of Lifecycle Marketing - Remote Eligible

Associate Director Of Lifecycle Marketing

Freebird is a bootstrapped, 9-figure DTC brand on a mission to redefine grooming and self-care. With over 1 million customers, a thriving subscription business, and a fast-growing team, we're scaling across categories, channels, and international markets. We move fast, test everything, and build with customer obsession.

The Role

We're looking for an Associate Director of Lifecycle Marketing to lead and scale Freebird's email and SMS programs. You'll own the campaign calendar, elevate creative execution, optimize automated flows, and drive performance across retention, LTV, and lifecycle revenue.

This role sits at the center of cross-functional marketing campaigns, collaborating with Paid Media, eCommerce, and Product to bring launches, promos, and brand storytelling to life—while continually improving the sophistication and impact of our lifecycle engine.

Campaign Execution & Ownership

• Own a rolling 2–4 week email/SMS campaign calendar aligned to key business and promotional priorities
• Manage the full campaign lifecycle: briefs, QA, timing, segmentation, testing, and execution
• Coordinate cross-functional launches (offers, PDPs, site banners, etc.) with Design, CX, Ecommerce, and Paid
• Maintain a high-volume output: 100+ messages/month with zero critical errors

Automated Flows & Lifecycle Optimization

• Lead all automated flows across Email and SMS (welcome, cart, browse, upsell, churn prevention, etc.)
• Experiment 20+ flow tests/month, improving segmentation, personalization, and triggers
• Prioritize roadmap based on revenue share, customer journeys, and testing opportunities

Content Strategy & Product Marketing

• Own messaging strategy across lifecycle touchpoints to reflect seasonality, campaigns, product education, and customer pain points
• Drive adoption, retention, and product routine building through smart sequencing and customer segmentation
• Collaborate on product launch support, crafting lifecycle campaigns that align with GTM goals and audience segments

Testing & Creative Optimization

• Develop and execute a robust testing roadmap: subject lines, send times, design, segmentation, and copy
• Work closely with creative partners to ensure output is on-brand, high-quality, and conversion-driven
• Brief, manage, and review creative deliverables from internal and external teams

Reporting & Performance Analysis

• Own weekly/monthly reporting on key KPIs: revenue/message, CTR, CVR, unsubscribe rate, flow share of revenue
• Use data to guide optimization roadmap and content strategy
• Partner with analytics to build dashboards that surface insights on campaigns, flows, and segments

Team Leadership & Cross-Functional Alignment

• Manage and mentor 1 Campaign Manager and 2 Designers
• Lead weekly marketing calendar meetings and ensure alignment across Lifecycle, Creative, CX, Product, and Paid
• Build SOPs for briefs, QA, reporting, and testing to scale execution with speed and accuracy